Search targeting hasn’t been merely about keyword selection for quite a while. The continued evolution toward persona and intention targeting in recent years gives advertisers a new experience with unprecedented options. These days, search targeting has become more about figuring out who your customers are – where they go, what they research, their likes (and […]
Posts Tagged ‘seo’
Controlling Google’s Indexation of Your Site: Quality > Quantity
Have you ever wanted to see your site through Google’s eyes? There are ways to monitor your site’s indexation, identify and remove thin and duplicate content from Google’s index, and keep Google from crawling and indexing poor-quality pages in the future. Our recent blog post regarding what to do when you cannot find your page in […]
Using Automated Imports to Sync AdWords Campaigns to Bing
Let’s not beat around the bush, Google is king in the paid search arena. In most cases, the majority of a paid search marketer’s time is spent working within Google because of the sheer volume it has over Bing when it comes to regular users and daily search volume. According to searchenginejournal.com, Google controls almost […]
Google’s Intrusive Interstitial Update – All Bark and No Bite?!
Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]
Keep Calm and Learn about Google Mobile-First Indexing
Conferences are the perfect opportunities for Googler Gary Illyes to make big announcements, and this year’s Pubcon did just that. During his keynote, which I was fortunate enough to attend in Las Vegas this October, Gary announced that for the first time, Google’s index would switch from desktop to mobile, a change we touched on […]
Google Search Went Mobile-First
The majority of the world’s population, clocking in at 7.5 billion people, have a mobile device. This number continues to rise, and multiple studies reveal that the majority of all internet traffic takes place over mobile. In addition, mobile technology is growing at an exponential rate, and it makes sense that Google is now rolling […]
Maintain Search Engine Visibility with a Site Redesign or Launch
We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]
Gain and Retain Customers with Search Engine Marketing
Search engine marketing has never been as effective as it is today in acquiring, engaging, and retaining customers. Here are some tips on using pay-per-click (PPC) advertising and search engine optimization (SEO) to gain new customers while keeping your current ones. How can I target new customers? With PPC, you’re able to hand select your audience. So […]
How to Be Friends with a Search Engine
As is often the case when a website is re-platformed, the organic search engine rank for your website dips for a short period of time post-launch. Many customers don’t anticipate this happening and are concerned about the effects on their business. I have read that a normal website traffic dip is between 3-5% when everything […]
Sitecore, URL Rewrites, and the “Failed” JS Dialog
Recently for our new public website, we encountered a bit of an issue with the Sitecore back-end that didn’t really have a descriptive error. In fact, there were a number of symptoms that were a bit unexplained but the most frequently encountered one was this “Failed” JavaScript dialog that would come up when expanding something […]
Transforming the Customer Experience is Crucial for B2B Growth
In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]
The Benefits of a Sound Taxomony
Grace Lau, lead business consultant, Perficient XD, recently wrote an article for Boxes and Arrows on building the case for taxonomy. In the piece, she explores concerns surrounding ill-defined site redesign projects and the ROI of taxonomy. She also breaks down taxonomy and compares it to her personal task of organizing spices in her kitchen to make […]