Posts Tagged ‘Personalization’

Something happened while we were all madly getting websites up and running. They evolved. At the same time sites evolved, users expectations evolved as they wanted more than just a simple site. Users recognized the value of sites that provide content. They began to visit sites that were less about mass marketing and more about […]

Zero Motorcycles needed a way to consolidate multiple partner-facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get […]

As a designer, its easy to fall into patterns that conform to established models. But to truly innovate, you must bring a fresh perspective to every design challenge. I was recently reminded of the value of a fresh perspective, when my 7 year old daughter took on the challenge of making a computer for her American Girl […]

Every day I get “targeted” emails from retailers that are designed to appeal to my personal profile and preferences. Much of the content is driven by search history, browsing patterns, shopping cart contents and the assembled profile that the retailer has created for me. Which is great in theory. I want more relevant experiences that are tailored to […]

Guy Kawasaki, author of several books, and chief evangelist at Canva, gave an engaging talk on influence, or it could be called, presentation skills for today’s world. He referenced the works of several authors including: Influence, by Robert Cialdini Drive, by – Daniel Pink Guy began by describing the difference between the “Pan Am” smile and the […]

This past week Sitecore made some announcements regarding their CXM platform.  First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform.  I sat through a partner briefing about this and still don’t have a clear picture of why the name change.  But maybe this new name allows […]

Many retailers would say, “of course, we serve our customers.  In fact we provide very high-end service.”  Many others though would say, “We sell products to our customers.  We provide service when they ask for it either when they are in our stores, or when something goes wrong after they buy it.” In a discussion […]

This is a wide ranging presentation on how to create the personalized experience.  Ryan Sockalosky started with the business challenges and then moved into the how. You face a variety of challenges: Ease of use with familiar tools to create sites Create, reuse, and consumer content across many different devices and channels Surface the right […]

Is the physical store dead in retail? Absolutely not. However, it is safe to say that the future of brick and mortar retailing will look very different as the physical store undergoes an incredible metamorphosis. The ongoing consumarization of digital services and experiences is poised to take over the in-store experience for retailers. According to Retail Systems […]

The healthcare industry continues to undergo dramatic change due to regulatory reform including Meaningful Use Stage 2, which stipulates requirements and feedback on what a patient portal should be. As a result, we see a challenging dynamic between patients, providers and payers. An exceptional digital experience is one way to help each stakeholder get through […]

We’ve blogged a lot about integrating marketing with portal and we’d content sites. IBM has been working hard to provide better integration between their products, including Enterprise Marketing Management and IBM Digital Experience. IBM demoed three scenarios. The first was a marketer setting up a cross sell site and integrate it with a campaign. On […]

Rob Will, Chief Architect at IBM, presented the future vision for Portal and WCM today.   He started out talking about how the concept of customer experience has been evolving over the past few years.  A core shift has been to enable non-technical users to do more and more with less reliance on IT. A slight […]