Posts Tagged ‘Optimizely’

In financial services, content isn’t just about telling your story — it’s about telling it right. Every blog post, product update, or social post is a potential compliance risk if not handled carefully. Regulatory bodies like FINRA, SEC, and GDPR aren’t known for leniency, and the cost of a misstep can be significant — fines, […]

Overview Opal is Optimizely’s AI assistant designed to accelerate and enhance the entire marketing workflow. Integrated natively across OptimizelyOne, Opal helps teams ideate, plan, generate, manage, and optimize content more intelligently and efficiently. This post outlines key features, current capabilities, upcoming enhancements, and how Opal fits into the broader AI powered content lifecycle. Opal leverages […]

What is GraphQL? GraphQL is a powerful query language for APIs that allows clients to request only the data they need. Optimizely leverages GraphQL to serve content to your platform agnostic presentation layer. This approach to headless architecture with Optimizely CMS is gaining traction in the space and developers often encounter new challenges when transitioning […]

In today’s mobile-first world, delivering personalized experiences to visitors using mobile devices is crucial for maximizing engagement and conversions. Optimizely’s powerful experimentation and personalization platform allows you to define custom audience criteria to target mobile users effectively. By leveraging Optimizely’s audience segmentation, you can create tailored experiences based on factors such as device type, operating […]

Before the term Digital Experience Platform (DXP) became a fixture in martech conversations, content management systems were the workhorses of digital strategy. Brands turned to CMS platforms like Episerver (now Optimizely) to manage web content, create publishing workflows, and maintain consistent brand identity online. But the evolution from CMS to DXP didn’t happen overnight — […]

Delivering exceptional digital experiences requires a powerful, flexible, and scalable content management system. Optimizely’s SaaS CMS continues to evolve with new features and innovations designed to drive efficiency, enhance flexibility, and unlock greater value. Perficient, a trusted leader in digital transformation, has deep expertise in Optimizely solutions, helping businesses implement and optimize their CMS strategies […]

Implementing Optimizely a Configured Commerce platform is a significant milestone for any business looking to scale its digital operations. A well-structured timeline ensures a seamless transition from planning to execution, ultimately delivering a robust eCommerce solution tailored to your needs. The implementation involves four key phases: Prepare, Build and Verify, Go Live, and Post-Go Live. Let’s examine each phase […]

Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]

We’re heading to Onederland! Optimizely’s Opticon 2024 is just around the corner. The three-day annual event is a can’t-miss for anyone in the Optimizely community. With countless breakout sessions, ample networking opportunities, hands-on workshops, inspiring keynotes, and an iconic closing celebration, Opticon promises to deliver something for everyone. This year’s event will take place November […]

Optimizely Graph lets you fetch content and sync data from other Optimizely products. For content search, this lets you create custom search tools that transform user input into a GraphQL query and then process the results into a search results page. Why use Graph for Content Search? The benefits of a Optimizely Graph-based search service […]

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]

Unlock Your Website’s Potential with Custom Fonts In this blog, we’ll explore the importance of typography in enhancing your site’s visual appeal and user experience. You’ll discover step-by-step instructions for integrating custom fonts into your Optimizely CMS Spire. Whether you’re a beginner or an experienced developer, this guide will provide valuable insights to elevate your […]