Posts Tagged ‘omnichannel’

While traditional B2B selling channels have remained the most influential, a combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce. Pure-play retailers like Amazon are using their sizable momentum in the B2C world to double down in the B2B market. These shifts are causing B2B sellers […]

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

As consumers we have very high expectations and want companies to personally tend to the things that are most relevant to us, personalizing unique messaging about products and/or services that are of most interest to us.  At NRF’s Retail BIG show this week, a few trends were discussed as the top trends for 2015.  Personalization was HIGH […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]