Jim: Michael, how was your vacation? Michael: Ended too fast, too fast. We had a wonderful time in Freedom, NH, but freedom is now over. The days are getting shorter, the barbecues are wrapping up, and I even spotted a school bus this morning. Jim: Only 127 day until Christmas. Michael: And only 100 days until […]
Posts Tagged ‘omni-channel’
Top 5 Digital Trends for Back-to-School Season in Retail
I came across NRF’s infographic on the Top 2014 Back-to-School and College Trends. Let’s break this down and look at how the new “connected consumer” era of retail is impacting shopping trends through digital and technology channels. Here are 5 top digital trends from the survey: 44% will purchase items online, up from 37% last […]
Importance of Social Integration
Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference. Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement. Patterns represent modernized processes with […]
Brands recognize global reach opportunity – World Cup 2014!
The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined! If a brand is looking to reach an audience, there is no larger opportunity […]
Brands join the global, social conversation at World Cup
For those of us who are passionate about soccer, our favorite event to showcase the talent of our individual countries is about to occur. As world events take place, companies and brands take advantage of the convergence of different countries and people coming together in one place. Not to mention the rest of the global […]
Retail Trends 2014: #3 – Customer Analytics and Big Data Innovation
Our third Retail Tech Trend of 2014 is the continuing endeavor to know everything about everything with analytics and big data. Retail has led the way in leveraging shopper and shopping data for greater customer-centricity, and the combination of staggering growth in available data and maturing of the analytics infrastructure will conspire for even sharper insights. […]
Retail Trends 2014: #2 – Personalized Shopping for the Connected Consumer
In case you missed it, we’ve kicked off our list of retail technology trends you can’t ignore in 2014 and covered Social Commerce and Marketing in our first post. The proliferation of social media, smartphones, tablets, mobile wallets, and wearable technology all made headlines in 2013. These converging technology trends have helped formulate the Age of […]
The Consumer Will Dictate Retail’s IT Spending in 2014
Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments […]