IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]
Posts Tagged ‘Mobile’
3 Ways Life Sciences Can Jumpstart Digital Transformation
I recently read an article from McKinsey & Company about the digital revolution that needs to occur in order for the life sciences industry to be successful in today’s age. This is the same digital revolution that helped transform other industries, such as financial and retail. Like I mentioned in one of my previous blog […]
How Roche’s App Will Shape The Future Of Parkinson’s Disease
Check this out. Roche just developed a mobile app, which is currently being evaluated in a Phase I trial, that can help assess the severity of one’s Parkinson’s disease (PD). Here’s how it works: Patients are provided with pre-configured smartphones and, over time, are guided through a series of tests to collect data points. […]
Don’t Be Left In The Dust By Digital Transformation
It seems like every other day we’re reading about pharmaceutical companies developing mobile apps, or at the very least, investing in companies that develop them. And that’s for good reason: They work. They help researchers learn about disorders. They help educate patients on their conditions and provide treatment recommendations. They help with patient adherence. […]
What’s Digital Transformation Got To Do With The 50+ Market?
There’s a lot of talk these days about digital transformation: changing the way companies interact with their constituents. In general, the movement has not focused on specific groups of people…until now.
Pfizer Wants To Know How You’re Feeling (In Hong Kong)
According to a recent letter written in the South China Morning Post by Chien Wai-tong, a professor and the associate head (of research) in the school of nursing at Hong Kong Polytechnic University, one in about every four people in Hong Kong has been affected by a mental health issue at some point in […]
DevOps, Agile and Mobile Developing
Unlike most traditional program products or IT solutions, mobile development is very dynamic. You must follow the evolutionary change of mobile devices regularly to keep up. Usually, faster response, adaptive planning, early delivery and flexible response to change are the keys to providing a successful mobile app solution. An agile software development style, such as SCRUM, […]
Enable Your Partners On-the-Go
As our world becomes more mobile, there is more and more of a push to make Partner Communities available on mobile devices. A recent Forrester study confirms that field sales teams at your channel partners increasingly manage their business from their smart phones and tablets, and partner portal adoption is low when companies do not […]
The Uber Of Pharmacies
I’ve been taking omeprazole for at least 10 years. Every day. Sometimes more than one day…but only by accident. I didn’t like the fact that I couldn’t remember whether I took a pill in the morning, which would sometimes lead me to take an additional pill that may have not been necessary. That’s why […]
The Yellow Card You Can’t Argue With
You can’t argue with it because it’s a good idea. Yellow Cards have gone digital. Not the ones used in soccer/football, but the ones used in the UK for reporting adverse events. When governments undergo digital transformation, you know it’s not a fad. After all, they’re not typically early adopters…of anything. Last week, the […]
A Blood Test For The Cost Of A Happy Meal
Theranos. You might have heard of them because the founder and CEO is the world’s youngest self-made female billionaire. Or you might have heard of them because of what they’ve created. The company has developed a revolutionary blood test that doesn’t require big needles, a lot of blood, or even a doctor’s order. Just […]
Companies That Didn't Update for Mobile Paying Price
CMO.com has an article outlining the price paid by companies who haven’t updated their sites to support mobile. They are making reference to the fact that Google updates their algorithms to give preference to sites that support mobile vs those that don’t. Indeed, companies that weren’t ready for the so-called “Mobilegeddon” have lost up […]