Posts Tagged ‘marketing’

Perficient is pleased to have bank marketing thought leader and blogger, Jim Marous (@JimMarous), as a panelist in our upcoming “Future of Payments” Hangout. Jim is the author of Bank Marketing Strategy, a Readers’ and Editors’ Choice blog as voted on by Financial Brand readers. Jim is an industry leading direct marketing strategist and business developer at New […]

I have been managing websites for over 10 years. I have been lucky enough to work with some of the best SEO agencies in the world. I have also been in the position where I have had no budget for SEO and had to optimize the site myself. Certainly, if budget permits, I recommend hiring […]

Claire Marshall  recently posted on IBM’s Smarter Conference blog an article titled “5 ways to personalize your site content via IBM Marketing Center“. In the post, she talks about the following ways to personalize your site: Greeting – if you know the person’s first/last name then display it on the page Referring Site – if […]

Some marketers think that dollars budgeted for marketing programs during summer months are dollars better saved for the cool and cloudy days of another season. They reason that their customers and prospects are either 1) out on vacation; 2) cramming at work getting ready to go on vacation; or 3) buried because they’ve just come […]

I grew up in what you might call “a Disney family”. What this means is as a child growing up we always looked forward to our annual road trip from chilly Wisconsin to sunny Florida. We enjoyed the palm trees, cheesy shell shops, orange juice stands and “Meeting the Mouse”.  Watching Disney movies and relating […]

Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better […]

You’ve decided that your organization is ready for marketing automation. But where to begin? Your first task is to assemble a team that will be responsible for the selection, implementation, and adoption of your marketing automation solution. Throughout the process of assembling of your team, you will likely play the role of evangelist to help […]

I met a designer at my cousin’s engagement party last weekend, and he asked me the following question: “I have a client that has a blog, an optimized website, and a good social media presence, but this client wants more site visitors and I’m not sure what else to suggest. Do you have any ideas?” […]

If your organization is considering marketing automation, make sure your solution includes these five essential capabilities that are considered the DNA of marketing automation.   1. Aggregate Information Marketers collect data from all over the place: websites, social channels, e-mails, registrations, chats, call centers, and more. The challenge is making use of this data by […]

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]

This morning Financial Brand announced the winners of their 2012 Best Banking Blog Awards. With more than 1,000 votes cast and a number of write-ins (including our blog) it is evident that there are a number of great blogging resources out there for the online community to digest! If you haven’t seen the announcement yet […]

Social and Marketing Are Made for Each Other What exactly goes on at the intersection between marketing and social? And why has it become so important to B2B companies? The answer has to do with capturing and using valuable social data to a gain competitive advantage. Let’s set the stage first. Some of you may […]