Posts Tagged ‘marketing’

Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience.  Patterns of course are a “canned” way or even best practice for implementing solutions.  There are four themes of patterns they talked about: Better content / component model There are different types of content […]

CMO.com had an article on a speech given by David Edelman, Principal at McKinsey.  I loved the premise of the article.  If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors.  Rather than focus on the negative, David chose to give positive examples. But before […]

At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes: Lifetime of customer journeys Cultural / organizational challenges Customer experience and analytics channels x technologies x individuals x data x LOB = vast amount of […]

This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of […]

At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities. Essentially this offering combines: WebSphere Commerce IBM Enterprise Marketing Management IBM Customer Experience Suite (part of the IBM Digital Experience offering) […]

Carol Rozwell, VP Distinguished Analyst at Gartner provided insights into her research on human brain activity and how this knowledge can be used to help increase digital experience in the solutions we deliver at the Gartner Portal, Content and Collaboration Summit last week. She answered to key questions. What does recent research teach us about […]

Guy Kawasaki, author of several books, and chief evangelist at Canva, gave an engaging talk on influence, or it could be called, presentation skills for today’s world. He referenced the works of several authors including: Influence, by Robert Cialdini Drive, by – Daniel Pink Guy began by describing the difference between the “Pan Am” smile and the […]

“Going mobile,” “working in the cloud,” “being virtual,” are all phrases that are beginning to sound passé. Today, most of us would agree that being able to work and live without walls and wires is a given, pretty much mandatory. While the personal benefits of mobile apps are easy to relate to, the business benefits […]

Thanks to Sharon Suchoval for pointing me to this.  Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO.   The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up […]

The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C […]

I think every writer at one time or another has thought about how long is too long for a post, tweet or headline. As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max […]

IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data to find actionable insights Decide how to allocate your budget across the right channels to reach the right audiences Manage the interactions with customers across […]