What’s so funny? You may have noticed our blog has a new name–goodbye Brainjuice Box, hello Jockularity! And many of you may be wondering “what’s up with that”? As we’ve grown this blog over the last few years, we’ve come to love this community even more than we thought we could. You’ve been an awesome […]
Posts Tagged ‘jockularity’
DAM! We Should Get Our Assets Together.
It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]
Z is for ZigZag Strategy
When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.
Y is for Yearly Impact
While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.
X is for XPR
Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.
W is for Workflow
From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.
V is for Voice of the Customer
Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.
U is for User Experience
User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
T is for Testing
Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.
S is for Segmentation
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.
R is for ROI
A simple ROI calculation can help take the guess work out of future business decisions.
Q is for Qualitative Research
Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience.