Posts Tagged ‘InRiver’

The retail industry across the board understands the importance of delivering an omni-channel customer experience. Even the furniture industry is feeling the effects as pure-play eCommerce retailers like Wayfair and Overstock.com chip away at market share. However, most consumers want to be able to see finished products in a retail setting, especially when it comes […]

To maintain a competitive edge in B2B eCommerce, you understand there’s more involved than managing an online catalog and ordering system.  Rising consumer expectations have raised the bar for the B2B commerce experience. Quality content plays a major role in how customers and prospects evaluate their online experience. Merchants that provide deep content, product images […]

As B2B eCommerce continues to grow, so do the demands of business buyers. Blame it on Amazon, Apple, and other online retailers that have raised the bar on customer experience. Whether you are a B2C or B2B buyer, this is the experience we all desire. Companies that provide deep content, product images and videos, product […]

“Content is king.” As a marketer, I’ve heard this phrase repeatedly over the last several years. But does the same idea apply to B2B eCommerce? According to DemandGen, the stats to support the importance of content and commerce are telling: 82% of B2B buyers said the winning vendor’s content significantly influenced their decision 87% stated […]

Last year, 85% of B2B companies invested in improving their eCommerce sites. While a number of factors are influencing this trend, one of the most significant may be the market opportunity. Online B2B eCommerce will grow from $780 billion (in 2015) to $1 trillion by 2020 – Forrester Research Investing in a best-in-breed solution for […]

Rising consumer expectations in the always-on digital world have greatly influenced the experience for B2B commerce. Buyers on the business side expect a digital commerce experience where: • Products are easy to find • Buying process is simple and efficient • Order fulfillment is fast and accurate However, manufacturers and distributors struggle to deliver an […]

In the always-on digital world we live in, the convenience of mobile devices and online commerce have evolved the simplest tasks like calling a cab, ordering takeout, or shopping at our favorite stores. Because we all participate in online commerce on a daily basis, we have certain standards of what qualifies as an exceptional or […]

Marketers are now in the business of selling experiences – not products – and the numbers that support this statement do not lie. According to a survey of more than 7,000 marketers worldwide, two of the top three digital priorities for 2016 include targeting/personalization and content optimization. Creating and delivering an exceptional customer experience is […]

inRiver, a leader in Product Information Management (PIM), recently released version 6.1 of its inRiver PIM platform. The platform helps simplify product information management for B2C and B2B companies, enabling them to build and manage robust product information and create a better customer experience across all sales channels to sell more, faster. inRiver 6.1 continues […]

In the world of ecommerce, especially in the last few years, I’ve grown to appreciate the importance of data. Every project, every implementation, and every site we have launched has proven time and again that it is most important to maintain the quality of data and to structure it well, so that it can be […]