Posts Tagged ‘innovation’

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

This year’s presidential election invoked serious fear in the pharmaceutical industry, with the cost of drugs taking center stage for a good portion of some candidates’ campaigns. While what candidates say they’ll do could very well be different than what they’ll try to do, their words and records are enough to push pundits, investors, and […]

ING is really flexing its digital muscle. Last week, the company announced that it launched Yolt, a free mobile app that allows UK consumers to manage their money across various banking institutions. According to the app’s website, Yolt aggregates a user’s bank and credit card accounts, and provides a dashboard that: Instantly shows you how […]

Is your organization looking for new ways to innovate? As digital transformation pushes technology leaders to consider their options, old methods of project management and technology creation fall by the wayside. As with any technology philosophy, adoption is difficult and requires leadership buy-in, open-minded staff, and the appropriate infrastructure. In the video above, watch how […]

Perficient, a Salesforce Gold Partner and leading digital transformation consulting firm serving Global 2000 enterprises, recently received the 2016 Salesforce Partner Innovation Award in Healthcare and Life Sciences for its work with NextGen Healthcare. Given annually at Dreamforce, the Salesforce Partner Innovation Awards honor Salesforce’s consulting partner community and recognize the contributions they make in […]

On July 20, we organized a webinar around preparing for the future of cloud. Well attended by CIOs, IT Managers, and Executives alike, we shared the principles and trends driving cloud adoption. In the course of our webinars, we also ask questions in between transition slides of our attendees to get a gauge on where […]

OK, so I admit, I asked a dumb question in the title. Innovation has a huge play in Digital Transformation.  That said, could you answer the deeper implied question, “How exactly will you make your company innovative as you move deeper into the digital world?” Honestly, that’s a better and a much more difficult question. […]

Organizations are faced with the continuous challenges of creating and connecting experiences for customers, especially with the recent explosion of software, social, and customer-facing solutions supported by the cloud. With each additional connection point, the cost to connect only increases while the speed slows down, leading to customer anger, lost revenue, and business inefficiencies. Our […]

According to research firm Gartner, 50% of enterprises will have a hybrid cloud deployment by 2017. Hybrid cloud is currently the most popular type of cloud right now, offering a mix of public and private cloud services while serving as a transition for enterprises who are warming up to the benefits of cloud computing. For […]