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Posts Tagged ‘healthcare’

customer relationship marketing

Tips for Healthcare Organizations Building a Complete CRM Database

With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]

healthcare journey map

Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

Healthcare Marketing

5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

Healthcare Website

4 Tips to Innovate Your Healthcare Website to Boost Credibility

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

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HIMSS Survey Results: Healthcare and the Cloud

Cloud adoption is accelerating. By 2020, about half of all healthcare IT workloads will deploy to the cloud, and healthcare decision-makers are continuing to invest in the cloud. The cloud provides the power for key digital transformation initiatives in healthcare, but according to the HIMSS Technology Outlook Survey: The Outlook for Cloud, many leaders are […]

Patient Safety

Patient Safety Improvement with a National Health Record

Patient Safety is the result of practices and policies that healthcare organizations employ to protect patients from preventable harm. A National Health Record would help mitigate some main contributors to patient safety issues, such as medication errors, timely reporting of critical health events and data availability for care teams. Medication Errors According to Agency for […]

Oracle

Argus Safety, Oracle Clinical & RDC Release Notes [Dec. 2019]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

Medical Sales Team Assist

5 Building Blocks of the Practical, Patient-Centered Website

Previously, I discussed the demand for a digital experience in healthcare. This post analyzes the five key points for designing and implementing a practical, patient-centered website. Given the cluttered healthcare content landscape, it’s more important than ever to innovate and consistently deliver a gold standard website experience that provides the content that patients want and […]

home health programs

What’s Next for Home Health Programs and Select Condition Scenarios

My previous post outlined the 5 challenges impacting care plans that are managed. In the final post of this series, I highlight a few specific scenarios and outline next steps for home health programs (HHP). Hypertension If hypertension is a targeted chronic condition, that state (e.g., California, New York, etc.) will want reports on participants’ […]

healthcare

The Demand for a Digital Experience in Healthcare

What are the symptoms of tennis elbow? Where’s the nearest urgent care clinic? Who’s the best dermatologist in town? Is she in network? Why am I winded after a short walk? What will an X-ray cost me? How do I pay my bill? Consumers approach healthcare from multiple angles, which drives the need for delivering […]

Managed Care Plans

5 Data Challenges Impacting Managed Care Plans

Previously, I analyzed the major players in the HHP. This post outlines the 5 challenges impacting managed care plans. Naturally, measuring the success of the Health Home Program is critical. Each state’s Health Home Authority has designed quality measures, as well as reports for utilization and operations of the program. But some of the requirements […]

Hlth 2019

HLTH 2019 Conference Highlights

Did you miss the HLTH 2019 conference?  HLTH is a great gathering of minds, companies, and governments in one place rallying around healthcare as a whole. With more than 6,000 attendees, over 300 speakers, and 950+ CEOs and founders, this conference centers around how to move healthcare forward. Kia Mousavi, from our Perficient Digital team, […]

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