Posts Tagged ‘eCommerce’

Last week, Katie Laes from our sales and marketing team attended the Adobe Digital Symposium in Minneapolis, co-sponsored by Perficient & Adobe. Well over 100 marketing executives from Fortune 500 and mid-size companies gathered to learn, network, and gain expert insights into the world of digital marketing. The symposium featured three presentations by leaders in […]

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

It has been an exciting week for Apple with the biggest launch since 2010 announcing of the launch date and styles in a new product category, the Apple Watch.  Many people have been waiting with bated breath for this new wearable and the time has finally come.  Once again, as they did with the iPad, […]

At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their TVs to their mobile devices, with their Visa numbers at the ready. Katy Perry won’t just be using your […]

The holiday season is upon us. I can see it most prominently through the endless commercials during kids shows followed immediately by the voice of my child screaming, “PUT THAT ON MY LIST!” The other place where I’m being bombarded is through my email. Every morning for the past week, I have received countless alerts […]

Are you and your company nimble and 1:1? The 1:1 Marketing team of Don Peppers and Martha Rogers have written a new book with a forward by Geoffrey Moore.  Great insights into the B2B ecosystem and the need to market better and to apply B2C concepts within the B2B marketing model. Forbes Magazine posted a nice […]

In the world of ecommerce, especially in the last few years, I’ve grown to appreciate the importance of data. Every project, every implementation, and every site we have launched has proven time and again that it is most important to maintain the quality of data and to structure it well, so that it can be […]

By Allison Gugala As a marketer for B2B companies for over 20 years, I can tell you that marketing and selling in B2B is different than B2C. Yes, you are still selling to people, but there are a number of strategic, marketing and technical requirements that are unique to B2B – especially when selling online. […]

I came across NRF’s infographic on the Top 2014 Back-to-School and College Trends. Let’s break this down and look at how the new “connected consumer” era of retail is impacting shopping trends through digital and technology channels. Here are 5 top digital trends from the survey: 44% will purchase items online, up from 37% last […]

Written by Chris Durfee As Project Managers at Perficient, we are your guides through the eCommerce Universe. This online universe, like in real life, is infinite and ever-changing; something truly extraordinary to behold in all of its diversity. Fellow Program Manager, Dan Kaho and I attended this year’s IRCE. It was enlightening. It reaffirmed our necessity […]

Written by Chris Durfee As Project Managers at Perficient, we are your guides through the eCommerce Universe. This online universe, like in real life, is infinite and ever-changing; something truly extraordinary to behold in all of its diversity. Fellow Program Manager, Dan Kaho and I attended this year’s IRCE. It was enlightening. It reaffirmed our necessity […]