“Data is everywhere—so how do we make it work for us?” Imagine walking into your favorite store, and before you even reach the counter, your phone buzzes with a personalized discount for an item you’ve been eyeing. This isn’t the future—it’s happening now. Adobe and Perficient are revolutionizing digital experiences, making personalization smarter, faster, and […]
Posts Tagged ‘#digitalstrategy’
Proactive Health Plan Advocacy: How Anticipating Member Needs Benefits Everyone
As noted by Bridget Van Kralingen, a senior vice president at IBM, “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.” Our team often calls this “the Amazon effect,” because today’s consumers expect the easy, intuitive experience they have shopping on Amazon everywhere they go on […]