Posts Tagged ‘digital marketing’

Having recently come from the retail side of the world, I’ve been involved in a lot of debates around 3rd party marketplaces and the pros and cons of Amazon. Ebay never seemed to get its fair share of attention during these conversations, but that seems to be changing, and changing fast. E-commerce execs and marketing […]

@lizasisler pointed me to the Forbes Article on Content Marketing trends.  Jayson DeMers provides a pretty good analysis on the trends and why you should pay attention to them. I like articles like this because they focus on how important value add content from blogs, twitter, etc can drive people to your site and eventually […]

Mark Polly, Sales Director at Perficient, recently wrote a blog on Oracle Eloqua Topliners, an excellent tool for building communities. Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In […]

Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In addition, marketing tools rarely stand alone and need to be integrated into your website, your portal, your social communities and […]

Forrester Research, Inc. recently released a document where they evaluate 10 of the strongest performers in the Web Content Management space.  They name Sitecore as a strong performer in the space because of their suite approach to WCM / Digital Marketing capabilities that allow a Content Author or marketers one interface for both content management […]

Today, Perficient announced that Jamie Stump, a senior Sitecore consultant for Perficient, was named a 2013 Sitecore Most Valuable Professional (MVP). Jamie was one of only 15 people in the United States recognized for active participation in the Sitecore community, and for sharing knowledge and expertise with other Sitecore partners and clients. From the press […]

Update: Please note the date of the webinar has changed!  Updated information is below. On April 18th, 2013 Erin Moloney, Perficient’s own Director of Digital and Social Media Marketing will be presenting a webinar about how Perficient increased our own site traffic nearly 150% by redesigning our site and building it on top of the […]

I saw an interesting session on how to combine the power of site management, web analytics, and digital marketing.  It was given by: Rob Enright – Strategist Portal Customer Experience Management Daniel Tabor – Product Manager IBM Marketing Center I liked what I saw although I have some serious questions on how the integration works. […]

Sitecore’s Digital Marketing Suite (DMS) is obviously a huge game-breaker in the WCM market.  Here’s a tool that is seamlessly integrated into your CMS and allows you to track advanced usage analytics, do multivariate testing on your website, and personalize content on your site so that it is the most effective it can be and your site visitors get the […]

Collaboration platforms, like SharePoint, have become key assets inside any organization. Utilizing portals to share documents, calendars, lists, and resources are no longer a luxury, but a necessity within organizations. I know our team couldn’t live without our SharePoint site- it’s by far the easiest way for us to connect on our projects and make […]

For many digital marketers, the Fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google’s newest offering, said to flip “the search engine on its head,” does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one […]

So much of writing marketing copy is about making decisions. Every word we choose and every expression that we wield says something about our brand. It reflects on us as much as our products do. So it stands to reason that we should put a comparable amount of effort into perfecting it. One problem that […]