Posts Tagged ‘consumer_markets’

From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends. Organizations must transform complex data into seamless and simple operations all while gaining customer insights and services responses. Consumers are more connected than ever due to mobile, social […]

I recently wrote about my experience at the Internet Retailer Conference + Expo (IRCE) 2015 and a presentation on the Internet of Things (IoT). My posting discussed where I saw confirmation of his position, that consumers want experiences and are willing to participate in IoT for those experiences. If you haven’t read it, here is the […]

I’ve had a little time to think about the Internet Retailer Conference + Expo (IRCE) 2015 that was recently held in Chicago. One of the key-note speakers was James McQuivey Ph.D., Vice President, Principal Analyst at Forrester Research. His presentation “The Internet of Things Means a Consumer Information Tsunami: Get Ready to Ride the Wave” made a […]

The weather was beautiful in Chicago this week for the Internet Retailer Conference + Expo (IRCE) 2015: Sunny skies, moderate temperatures, and no humidity. But if you know the weather in the Midwest, then you know that you only need to wait a day – or sometimes even an hour – and the weather can […]

At a conference such as Internet Retailer Conference and Exhibition (IRCE) many, many statistics are presented. I get frustrated when the equivalent of empty calorie are trotted out, and we’re told they are a trend. Examples include mobile use, smart phone ownership, home broadband deployments and so forth. I was in a session yesterday and […]

Today’s B2B commerce world is drastically different than a decade ago, much less a couple of years ago. With the dawn of the digital age and change of customer demands and expectations, many B2B organizations are now focusing on how to grow online customers and sales to maximize their revenue.  In recent blog posts, we […]

We have talked a lot this year in the importance of the Experience in the consumer markets industry.  In one of 2015’s top trends, we discussed how important different aspects of the experience influence the consumer.  Experiential marketing has allowed consumers to interact with brands, products and retailers in a unique experience intending to drive […]

Consumer shopping habits have bled over to B2B buyer expectations, which forces B2B sellers to rethink multichannel commerce capabilities.  Buyers are looking for more than just to be served online. They expect services such as next-day delivery, inventory visibility, and enhanced fulfillment capabilities.  Many B2B sellers are beginning to upgrade their ecommerce platforms and pull those resources […]

The days of talking to a B2B sales company, working with a call-center and flipping through a catalog are over. B2B buying behavior has drastically changed and are expecting the same customer experience they receive as B2C consumers.  B2B companies are seeing the need to rethink and transform their sales channels and models to incorporate […]

While traditional B2B selling channels have remained the most influential, a combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce. Pure-play retailers like Amazon are using their sizable momentum in the B2C world to double down in the B2B market. These shifts are causing B2B sellers […]

In a recent blog post written by Mark Polly, a Director at Perficient, he discussed how one retailer is delivering a superior customer experience. This retailer, Urban Outfitters tasked Perficient to implement a multichannel fulfillment system with IBM Sterling to improve their customer service. Things they learned over 5 years: Begin training before implementing Clearly identify […]

Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form both […]