If you have been on the internet at all in the past few weeks, especially Facebook, then you most likely have been inundated news, posts and videos regarding the ALS Ice Bucket Challenge. The internet has been streaming with videos of people dousing themselves with ice water and in turn, challenging their friends and family […]
Posts Tagged ‘consumer engagement’
Hilton launches mobile initiative to give the consumer control
Michael Porter, Sales Director at Perficient, recently wrote a blog post about Hilton’s unveiling of their new customer experience initiative via the mobile channel. It will enable consumers to utilize their smartphones to check in, view floor plans to select the rooms they would like, submit special requests (ie. room service), etc. Hilton recognized that their […]
Importance of Social Integration
Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference. Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement. Patterns represent modernized processes with […]
Integrating Digital & Marketing
Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences. Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]
Connected Health Trend Countdown: #5 The Meaningful Use Timeline
We’ve rounded the bend on our countdown of the Top 10 Trends in Connected Health in 2014. You may be surprised to know that this is the first time a government propelled trend has been mentioned on this countdown. Here it is: Trend #5: The Meaningful Use Timeline Shift I like to refer to this […]
Connected Health Trend Countdown: #10 M&A Meets Engagement
Connected Health is that always dynamic space where we connect patients, providers, insurers, and the health community at large in an effort to deliver quality care that is not confined to the mere 1% of time patients spend in the clinic care setting. It’s healthcare that braves the whirlwind of daily life with the goal […]
Has digital marketing flatlined?
Today I herald to you from my hometown of the Queen City (otherwise known as the midwestern gem of Cincinnati). In the business world Cincinnati is often known as the “Home of Procter & Gamble”. However, it is also home to an even more important, and oftentimes more surprising, business engine. After New York City […]
Defining the Customer Experience: Don’t Stalk Me
Back in March, I mentioned a Global Survey Oracle did on customer experience. That’s been a hot topic of late in my world. As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a […]
Defining the Customer Experience: Don't Stalk Me
Back in March, I mentioned a Global Survey Oracle did on customer experience. That’s been a hot topic of late in my world. As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a […]
Speaking at Connect 2013
Saren Sakurai (@saren) and I will be speaking on Social CMO: Engaging the Consumer at the IBM Connect 2013 Conference. For those of you attending, you can preview the session by going to the session preview tool and searching for CMO. We are BP402. Here’s a quick agenda on what we’ll discuss: Awareness: Defining a […]