Posts Tagged ‘Collaboration’

I attended a panel discussion on the power of content in your marketing efforts.  The panelist agreed that content is really important, but it is becoming clear that lots of content is more important than spectacular content.  Content like white papers or blog posts take a lot of time to put together, so you may […]

This week I’m at Dreamforce13 put on by Salesforce.com.  Salesforce has been making a strong push into the Portal and Social space in the last several years. Bryan Wade, ExactTarget Vice President of Email Products highlighted the features in the ExactTarget Marketing Cloud. When we talk about customer experience, marketing has been playing an increasingly […]

On Wednesday, we hosted a webinar on the CIO & CMO Convergence: Microsoft for Cloud, Social & Mobile Enterprise Social Networks. Guest speaker Rob Koplowitz from Forrester, and Perficient’s own Director of Web & Social Collaboration, Rich Wood, discussed what defines an enterprise social network and where the true value lies. Rob kicked off the […]

Its been several days now since I first saw this blog post on the Harvard Business Review site.  At first I wanted to enter a comment, but I felt my reaction may have been too visceral and I would have said something stupid. I also thought that a small comment would not do my thoughts […]

Forrester and Nate Elliott just released a short but insightful paper on Why FaceBook is Failing Marketers.  He and the other authors include survey feedback from the value marketing professionals receive from Facebook.  It’s worth it to read the whole article if you have access to Forrester. What I like best is his analysis of […]

Because technology is now a key tool that enables marketing, the CMO – CIO worlds have collided, requiring enhancements to collaboration not only among those two groups, but also across the organization. But what is it that has changed, and what are these new challenges that we face? What’s changed? The business is directing the technology budget. CIOs […]

The roles of CMOs and CIOs are changing. What was once easy to define – CMOs focused on the brand and sales, CIOs on IT – the line between the two has become increasingly blurred. Why? Well, for starters, a CMO’s role now encompasses social media and digital marketing channels. This includes enabling collaboration and communication […]

Microsoft recently announced several updates to Windows Azure. You can read about all the details on Scott Guthrie’s blog (ScottGu’s Blog), but there was one item that really caught my attention: Active Directory Application Access Enhancements. This feature (or collection of features) was previewed over the summer and is supposed to be available by the […]

I am enamored with IFTTT (pronounced as IFT).  IFTTT is like that parent or spouse that does things for you.  If you are sitting on the couch, you can call out, “Can you turn the lights off?” and that person will do it for you.  You want a sandwich?  “Honey can you get me sandwich?” […]

When Healthcare.gov launched, it drew an understandably high number of initial users. Millions poured onto the site, but they weren’t able to sign up for insurance due to technical glitches. As an impartial observer, it was interesting to watch media outlets struggle to find even one person that was able to sign up successfully. The […]

I’ve been working on a variety of portals this year but Patient Portal tops them all right now in terms of interest and effort.   I’ve learned that patient portals represent some of the most complex portal sites out there today.   They are complex for a variety of reasons.  This and my next few […]

Online marketing is a challenge.  When you think about having a conversation with your customer or potential customer, where you communicate can have a dramatic impact on whether your message gets through. Many people can identify Facebook and Twitter as two common social media outlets. The Conversation Prism by Brian Solis and JESS3, shown here, does a […]