Posts Tagged ‘Collaboration’

It seems appropriate on Valentine’s Day to write love letters. This is my letter of adoration to Meaningful Use. In the past, I have written about how much time and productivity is wasted in the average physician’s office handling phone calls about prescription refills. My physician’s office has successfully implemented their EMR software, and the […]

January came and went rather quickly, and as marketers, that means we have less than 11 months left to accomplish what we’ve set out to do in 2014. Are you on the right track? In an effort to forecast the 2014 business landscape, Mark Gehman, Director of Perficient’s Sitecore practice, prepared a guide that emphasizes […]

Marketing automation is helping companies meet the challenges of today’s business realities ─ breakneck pace, savvy buyers, overwhelming amount of media channels and intense pressure to continually demonstrate value. Leveraging smart tools in strategic ways to set your brand apart from the rest is not an option, it’s a business imperative. Automating the end-to-end marketing […]

Perficient’s Michael Porter and Mark Polly have been feverishly posting updates from the ground at IBM Connect in Orlando. There is a lot of information, so let’s jump into it: Successfully Piloting Social Business Software Tufts Health Plan – Creating a World Class Experience Digital Experiences Critical to Healthcare Industry Success Healthcare Portals: 5 Core […]

The healthcare industry continues to undergo dramatic change due to regulatory reform including Meaningful Use Stage 2, which stipulates requirements and feedback on what a patient portal should be. As a result, we see a challenging dynamic between patients, providers and payers. An exceptional digital experience is one way to help each stakeholder get through […]

Rob Novak and Mac Guidera presented tips on how to make a pilot in social software successful. First why pilot?  A pilot is critical to success because it provides for an experimental trial on a small scale for the future change that you anticipate.A well run pilot reduces the risk of large scale failure and […]

If you are fortunate to be attending IBM Connect right now, you know just how exciting some of sessions are. Mark Polly and Michael Porter have been the eyes and ears of Perficient at IBM Connect and have posted several articles about the buzz around social, cloud and data security. Follow these links to get […]

Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing.  If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well.  A single “Like” on your product […]

Just because you are in a highly regulated industry doesn’t mean you can’t also be highly social.  You just have to be more careful about how you do it. At IBM Connect, TD Ameritrade and IBM shared how they made became a social business despite all the regulations and compliance issues.  TD Ameritrade used IBM […]

Mikkel Heisterberg presented on a deeper dive into Connections Activity Stream.  The Activity Stream in social represents a tool with high potential to make interaction easier and to get into what is most important to you.  This session focused on what it is and how to interact with it.  It was a pretty technical session […]

Jeff Schick is the VP of Social Software at IBM and he led us through where social is going.           The first thing to know is that Connections is now rebranded.  It’s all an integrated solution.  Mail, meetings, docs, etc.  It’s all part of the Connections brand.  Given what we just […]

Jeff Schick is the VP of Social Software at IBM and he led us through where social is going.           The first thing to know is that Connections is now rebranded.  It’s all an integrated solution.  Mail, meetings, docs, etc.  It’s all part of the Connections brand.  Given what we just […]