Mark Polly, Director at Perficient, recently wrote a blog post on IBM’s announcement of their new EMM Portlets.
Today, though, IBM announced a much better integration between WebSphere Portal and IBM’s Enterprise Marketing Management (EMM) products. Through EMM products, marketers can create and manage campaigns, segments, etc. Now these new EMM Portlets will allow marketers to select a location on a portal page where marketing content will appear and then pick the rules to apply to this content.
To read Mark’s full blog post, click here.