In the post-pandemic environment, consumers are expecting a more personalized experience. The pandemic exposed long-term, unresolved health disparities, triggering self-reflection across industries (especially in healthcare) to make diversity, equity, and inclusion a priority. Our client wanted to take a proactive approach to ensure that marginalized groups were being reached adequately and equitably by its virtual […]
Posts Tagged ‘Building Trust in Healthcare’
Don’t Be So Extra: How to Create Healthcare Content for Generation Z
“I just don’t know how to talk to these Generation-Zers.” I’ve heard this sort of sentiment from many healthcare clients. It’s come up more often in the last few years, as members of Generation Z (Gen Z) are engaging more with healthcare providers in the aftermath of the COVID-19 pandemic. My colleague Marlana Voerster has […]
Empathy, Transparency, and Accountability in Healthcare: The “Trust Trend”
The ‘Trust Trend’ has gained momentum over the last several years, with more healthcare organizations recognizing the importance of empathy, transparency, and accountability in building trust with their audiences across the lifecycle. If you are looking to identify and action trust levers that matter most to your audience, consider these four activities that will drive […]