Posts Tagged ‘best practices’

Claire Marshall  recently posted on IBM’s Smarter Conference blog an article titled “5 ways to personalize your site content via IBM Marketing Center“. In the post, she talks about the following ways to personalize your site: Greeting – if you know the person’s first/last name then display it on the page Referring Site – if […]

Thanks for Erin Moloney (@ErinE) for pointing this out to me.  Jacob Morgan has a good article out at Forbes.com entitled, “The 12 Habits of Highly Collaborative Organizations“.  It’s worth a thorough read.  Here’s the accompanying diagram. What I like about his 12 principles are that fact that it’s pragmatic and technology agnostic. At it’s […]

In May of this year, I blogged about IBM’s then up-coming Digital Asset Management integration with MediaBeacon.  IBM  started shipping that product on June 18, 2013 via electronic distribution and July 12 via CD.  You can see the official announcement letter for details. Here is a demo of MediaBeacon working directly with IBM Web Content […]

Some marketers think that dollars budgeted for marketing programs during summer months are dollars better saved for the cool and cloudy days of another season. They reason that their customers and prospects are either 1) out on vacation; 2) cramming at work getting ready to go on vacation; or 3) buried because they’ve just come […]

I presented at an eWeek sponsored event on social and social technologies in San Francisco.  Here’s the presentation.

I am asked by clients all the time….what pre-requisite skill set is required to learn CQ5?  The answer depends on the role. In the web experience management world, there are several roles to consider: WCM/WEM architect, J2EE Integration Specialist, and CQ5 developer. First the WCM/WEM Architect: You need someone who’s done it using other WCM […]

Communicating effectively and efficiently with Customers and Partners is easier than ever with Salesforce Communities.  Communities can be established to meet many objectives and goals for marketing, sales, and service. But in order for your Communities to be successful, they require actively engaged members. Here are a few best practices and tips to ensure that […]

Every customer I’ve worked with expects portal to perform well as it should.  This inevitably requires tuning throughout every aspect of the solution deployed.  There are a lot of knobs to turn, levers to pull and buttons to push during the tuning phase ranging from caching to pooling to JVM settings and much more.  The […]

Potential WebSphere Portal customers often consider whether they should leverage an open source technology or purchase a leading horrizontal portal product such as WebSphere Portal.  The 2013 IBM Exceptional Web Experience Conference had a session titled “Considering Open Source Options for Your Exceptional Web Experience Solution?: Explore TCO and How Free” delivered by Robert Lezon, […]

Part of the fun of owning Service Cloud Strategy at Perficient is getting to participate in industry events and conferences. We like to stay on top of innovative trends in the industry at large, not just the Salesforce ecosystem, because it’s critical to the success of our clients. Learning and sharing are part of our […]

Live Agent as a product is easy to configure, but rolling out chat takes time and planning, though, especially around customer experience. Whether you’re thinking about it for the first time or looking to improve your existing chat solution, we’ve put together a short guide to get you started.

Live blogging from the Gartner summit in San Diego, CA Engaging at the nexus of Social, Mobile, Information and Cloud.  Innovation supports a new reality. The threat to China is the 3D printer and the reality is innovation is around us that are trivial and some that are game changing.  They need to be in […]