Rhonda Walker is a force. Each day, I get up at 4:30 AM to work out and extend my day, which I thought made me pretty cool. That all changed when Rhonda Walker announced that she gets up at 2:30 AM to get a longer day in. Suddenly, my 4:30 AM wake-up call felt like […]
Posts Tagged ‘automotive industry trends’
Why Aren’t We Helping Your Automotive Company?
Why aren’t we helping your company accelerate your business outcomes? At the size of over 7,500 teammates throughout the globe, the sun never sets on Perficient. We consistently deliver results onshore, near shore, and offshore for 7 out of the top 10 global OEMs, and we have long-term partnerships with 95% repeat business rates that […]
Automotive Study Insights: How Tesla Leverages Customer Experience to Gain Market Share
Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach. As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model […]
EVs Are a Certainty. The Question is the Rate of Adoption and Who Dominates
The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]
Automotive Connectivity Presents New Challenges and Opportunities for OEMs
Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high […]
Millennials: The Downfall or Catalyst for Change in Automotive?
Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]
State of the Automotive Industry: The First Half of 2023
All eyes are on the automotive industry as the great electric vehicle transformation is sweeping the United States. With an administration that is pushing big goals for EV adoption by 2030, and consumer demand ramping up for the latest vehicle technology, OEMs and dealers are scrambling to ensure they stay on top of the game. […]
In-Vehicle Personalization Isn’t Fuzzy Dice Anymore
Personalization in the automotive industry is something that every OEM is actively thinking about and working on right now – and I’ve covered this trend in its most birds-eye view form when it comes to personalization at scale. With new technology such as AI and machine learning accelerating, it is table stakes for OEMs to […]
OEMs: Put Customers in the Center of the Automotive Experience
In the new world of automotive – where advanced technologies like generative AI personalization, connectivity, autonomous driving, subscriptions, electrification, and more are taking over – customers have new preferences and demands that OEMs and dealers must address. Ultimately, success will come when the customer is put at the center and asked what they want. The […]
Where Do Dealerships Fit Into a Landscape of Automotive Loyalty, Data, and Mobility Transformation?
The automotive industry has 3 overarching priorities that every OEM is wrestling with and thinking about: Gaining a close relationship with their consumer Discerning who controls the data and how they leverage it to create a better consistent omnichannel experience for the consumer Successful dealer transformation to address changing consumer preferences and the evolving automotive […]
Generative AI Turns Marketing Insights into Action for OEMs
Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing. This time, I want to […]
How Can Dealerships and A Direct-to-Consumer Approach Coexist?
While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation. Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]