Posts Tagged ‘analytics’

We marketers need to move at the speed of the internet. That pace is getting faster and faster every day. Unfortunately the larger and more robust your website is, the more difficult it can be to work with the IT team to push out new updates and changes to the code for your marketing needs. […]

At the IBM Connect conference, we heard about some of IBM’s approach to Social Analytics.  In a nutshell, you can break the strategy into two main areas: External Customer Analytics  Employee Analytics In both areas, the overall approach involves social listening, data collection, segmentation and deep analytics.  What we heard from IBM was a focus […]

Today’s problem/solution asks the question how do you use Google Analytics’ site search reports when there is now query string pattern in the url? First off you need administrator level access for access to these settings. The complete path looks like this: Admin > {select account} > {select profile} > {select property} > Profile Settings […]

Is your enterprise or department ready and prepared for the next suite and portfolio of mobile apps? Are you ready to take your department beyond the mail and calendar app on the device? You are chomping at the bit and would love to get your enterprise on-board the mobile apps train. But hold on! Do […]

As we begin a new year it is only natural to reflect on all that has been learned the year prior. I’ve learned that a warm iron and newspaper can help lift candle wax off carpet (sorry mom and dad!) and recently, while on a project, I learned a new word- “propitious”-meaning, good chance of […]

As stated previously, I’m a big fan of focusing on the persuasive aspects of your presentations and reports. After all, the power of data is to trigger an improvement or optimization to the benefit of a client or business. A significant portion of a persuasive argument is backing up your recommendations with solid insights drawn […]

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After performing a bit of research I come to a solution in which I share with you. I’m a […]

Last October Google announced their next evolution in what is now known as Google Analytics.  Google is currently in beta for a product they are calling Universal Analytics.  The name chosen for this product is quite prophetic.  With UA and the new measurement protocols and collection APIs, you can now measure just about anything and […]

If you have read books or articles written by Ralph Kimball, you should know about basic components and process to complete a dimensional modeling for enterprise data warehouse (EDW). When an architect is designing on DW, he would have to think about the slowly change dimension (SCD) approach that will best suit the business need […]

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

The healthcare IT field is rapidly developing and changing. Emerging technology and updated regulations put pressure on healthcare providers and health plans to stay ahead of the curve. Perficient creates a monthly list that explores some of the current topics and issues in health IT. This list examines the most talked about issues and technologies […]