Posts Tagged ‘Adobe Analytics’

I had the opportunity to attend the first-ever Adobe Digital Marketing Masters Workshop in the Adobe office in San Francisco last week. The 5-day in-classroom workshop was packed with knowledge and hands-on information about some of the most popular Adobe Experience Cloud products, including Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Analytics, Dynamic Tag Management, […]

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by <a href=”https://twitter.com/drcedricalford?lang=en” target=”_blank” title=”Dr. Cedric D Alford, Adobe Microsoft partnership lead” rel=”noopener noreferrer”>Dr. Cedric D Alford</a>. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to […]

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

I’m thrilled to be presenting AEM DataLayer at #IMMERSE17, the global virtual conference for the AEM Developer Community on May 17th at 3:15 PM PT. This talk will extend on my #AEMRockstar presentation on the AEM DataLayer library and will get into more details about how to use the AEM DataLayer library to easily integrate […]

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]

The first Adobe Rockstar contest and session took place during last week’s Adobe Summit 2017. A few months ago, marketers and technologists submitted their top Adobe Experience Manager (AEM) tips, and five AEM gurus won a free pass to attend Summit as well as the opportunity to present in the session, Adobe Experience Manager Rockstar: The top tips […]

At Adobe Summit 2017, personalized customer experience was on display in the general sessions, sneaks and many other areas. However, in talking with individuals, I kept hearing that personalization is what they want to do, but they are finding it difficult to replicate what they see at conferences. Some stats to support why personalization is […]

Personalization continues to be a hot topic because it’s essential for companies that want to win and retain customers in the “era of customer experience.” Related trends covered in previous posts, leveraging data to improve the customer journey and the maturity of the IoT, go hand-in-hand with real-time personalization. While this trend is not mainstream yet, the […]

As 2016 draws to a close, it’s time to reflect on all the insights shared on the new Adobe partner blog. Let’s recap the most-read posts for the year: 10 | Protecting Your Adobe Analytics Implementation from Start to End Review the list of tools that can make your life easier when auditing your Adobe […]

The dust seems to have settled on this fall’s announcement of Adobe and Microsoft’s new partnership, and conventional wisdom says a lot of work remains to be done for these software titans to realize the promise of their new relationship.  That means I’ve witnessed a number of experienced observers of either company yawning, taking a […]

Recently, Cardinal Health, one of our healthcare clients, received Modern Health’s Marketing IMPACT award for the latest redesign of its website. I was personally involved in the release, so it carries a point of pride for me. However, it’s interesting to note the technology underpinnings that made the redesign a reality. It’s Adobe all the way – […]