When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.
Posts Tagged ‘A to Z Strategy’
Y is for Yearly Impact
While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.
X is for XPR
Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.
W is for Workflow
From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.
V is for Voice of the Customer
Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.
U is for User Experience
User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.
T is for Testing
Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.
S is for Segmentation
User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.
P is for Personalization
As more users expect personalization, it is important to understand what is and how to get started.
O is for Optimization
Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.
N is for Nurture
Nurturing strategies are critical to building loyalty and providing data on what is working well with users.
Looking for a Consultant? Read This!
Having a hard time choosing a consultant or vendor? Here are some top things to look out for — as told by consultants.