Posts Tagged ‘A to Z Strategy’

Z Is For Zigzag

Z is for ZigZag Strategy

When everyone is doing and saying something similar, it’s a good idea to find a way to stand out from the noise.

Y Is For Yearly Impact

Y is for Yearly Impact

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

X Is For Xpr

X is for XPR

Xperience Rules allow marketers to associate goals with various components to track engagement with content like buttons, videos and carousels within Sitecore.

W Is For Workflow

W is for Workflow

From drafting content, submitting it for approval, content approvals to creating new variables workflows can help keep our heads on straight.

V Is For Voc

V is for Voice of the Customer

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

U Is For Ux

U is for User Experience

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

T Is For Testing

T is for Testing

Testing is one of the best ways for marketers to optimize the digital experience for visitors and hone in on what works.

S Is For Segmentation

S is for Segmentation

User segmentation not only helps digital marketers make analytics more actionable, but is a huge contributor to successful personalization strategies.

P Is For Personalization

P is for Personalization

As more users expect personalization, it is important to understand what is and how to get started.

O Is For Optimization

O is for Optimization

Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.

N Is For Nurturing

N is for Nurture

Nurturing strategies are critical to building loyalty and providing data on what is working well with users.

Brainjocks Consultant

Looking for a Consultant? Read This!

Having a hard time choosing a consultant or vendor? Here are some top things to look out for — as told by consultants.

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