Sitecore Perspectives on transforming CX

It’s no secret that I love working with and designing great content authoring experiences in Sitecore. While I’ve talked extensively about the technical considerations of designing for the Sitecore Experience Editor, considerations for a quality content authoring experience actually begins by understanding who your content authors will be. When developing components for use in the […]

Consumers know what they want, and they want it now. We live in a wonderful world where you can have a made-to-order sandwich delivered in just 15 minutes. With customer expectations set high, it’s unlikely that they will stay on a site if they can’t find what they are looking for in under 15 seconds. […]

The Importance of Security Maintaining security is critical. Take a look at any of the major data breaches that have occurred in the past few years where millions of Americans have had their data compromised, and you might start to agree. One of the simplest measures we can take to protect our information is through […]

In today’s market, online search has become muscle memory. We don’t think about how to find information; we automatically begin entering words into a search box and expect to be presented with whatever we’re searching. This tendency to search for anything and everything we desire to know is precisely why the search box needs to […]

Let’s jump into implementing the code for federated authentication in Sitecore! If you’ve missed Part 1 and/or Part 2 of this 3 part series examining the federated authentication capabilities of Sitecore, feel free to read those first to get set up and then come back for the code. Part 1: Overview Part 2: Configuration For […]

Change is all around us, and the driving forces of change seem to have hit the accelerator in the last couple of years. Whether it’s rising customer expectations, continual connectedness, organizational velocity, or the proliferation of data, one thing is very clear. Today, it’s a customer-driven world, and those customers are in the driver’s seat. […]

A while back, I wrote an article demonstrating how to create a dropdown list for placeholders when adding a new component to presentation details in the content editor.  It changes the input box to a dropdown so you don’t have to remember if your placeholder name was ‘three-left-col’ or ‘three-col-left’ or ‘three-left-column’.  It was long […]

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

First let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]