Sitecore

Combining Content Management with Customer Insight

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Sitecore XP, Sitecore CDP and Sitecore Personalize Features Compared [Infographic]

At Perficient, our Sitecore team has shared Team Chats and someone asked if anyone had a chart that compared Sitecore XP and the newer capabilities of Sitecore CPD and Personalize. I couldn’t find anything, so I created a table and then turned into an infographic.   If you’re interested in evaluating how XP, CDP & […]

Should I Run Sitecore on Kubernetes or App Services?

For a while it looked like Kubernetes and Containers were the future of Sitecore Infrastructure. At one point it was widely believed that Sitecore would deprecate support for App Services. Current thinking is that App Services will be supported by Sitecore well into the future, so a common question when building or upgrading a Sitecore […]

Cross Roads

Seven Reasons to Upgrade from Sitecore XP to Sitecore XM + Personalize

If you’re planning a Sitecore upgrade, you should seriously consider whether you want to upgrade to the latest version of Sitecore XP or “downgrade” to the latest version of Sitecore XM. The last year of Sitecore acquisitions have led to major architectural shifts in the platform and the Sitecore ecosystem, so you should not take […]

Celebrate

Perficient Awarded Three Sitecore MVPs in 2022

Perficient is thrilled to announce three of our colleagues named Sitecore MVPs in 2022. Our Perficient experts are three of only 236 individuals worldwide to be honored by Sitecore this year. This exciting news brings the total number of Sitecore MVP awards won by Perficient over the last 10 years to more than 60 total.  […]

Sitecore A/B Testing

VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

Sitecore A/B Testing

VIDEO: Sitecore and Conversion Rate Optimization

First, let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

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Sitecore Branch Templates for Content Authors

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

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Perficient Wins Sitecore’s Excellence in Solution Delivery Award

Celebrating A Prestigious Recognition from Sitecore Delivering for our clients is what we do best at Perficient. Our work with some of the largest enterprise clients in North America makes us proud of the value we bring to our Sitecore customers. Sitecore’s Partner of the Year Awards are designed to celebrate the time and investment […]

Whitepaper: Guide to setting up profiling in Sitecore XP

If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here. This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always […]

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Hacking Human Nature, Part 2: The Endowment Effect

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Enabling Multilingual Support with SXA

Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]

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