“Hybrid cloud is our foundation and focus.” – Oracle SVP Steve Daheb After keynotes from Larry Ellison and Mark Hurd, there’s no doubt that Oracle is confident about its future not just as a leader in the cloud space, but as THE leader. They unveiled a long list of product launches and upgrades. But a […]
Cloud
Perficient Exceeds Goal for #OOW15 #OOWFightCancer Tribute Wall
On the second day of Oracle OpenWorld 2015, our team at Perficient exceeded their goal of collecting 1,000 signatures on a special breast cancer awareness tribute wall – with 1,100 and counting. In the video above, Emil Fernandez, Vice President, Perficient’s Oracle practice, delivers an update from the conference floor and a special thank you […]
What Cloud Integration Challenges are Businesses Facing? #OOW15
From the Oracle OpenWorld 2015 conference floor, Steven Bricker, director of business development for Perficient’s Oracle practice, explains key cloud integration challenges businesses face. Steven fills you in on the biggest theme at Oracle OpenWorld 2015 here via our Perficient Oracle YouTube channel, and he shares the releases he’s most excited about here. Click here for more of […]
Oracle WebCenter Portal Strategy at OOW15
Oracle talks about WebCenter Portal and BPM as a portfolio to enable digital business. Portal provides the self-service capabilities through multiple channels and is enterprise ready. Oracle said they had a good year this year with the 11g version of portal. For the strategy, Oracle looks at who is the portal developer and what tools […]
Oracle OBIEE 11g Patches (11.1.1.9 and 11.1.1.7)
Although OOW15 is getting all the headlines, including the announcement of OBIEE 12c (more info to come), Oracle has announced two new Patch Set Updates (PSU) for OBIEE 11g. OBIEE 11.1.1.7.1 Bundle Patch 11.1.1.7.151020 is available for Windows64, Linux32 and Linux64; this document details the installation and bug fixes. OBIEE 11.1.1.9 Bundle Patch 11.1.1.9.5 is available […]
Cloud Integration: The Numbers Keep Rolling In
Tuesday’s schedule at Oracle OpenWorld 2015 includes a keynote from Thomas Kurian, Oracle’s president of product development, on Oracle Software Innovations. The presentation takes place at a time when we’re seeing some surprising statistics about cloud adoption. The big news is that Oracle is gaining new business from customers who are seeking cloud solutions. not […]
#OOW15 Session Recap: Oracle Policy Automation in 2 Minutes
Oracle Policy Automation in 2 minutes! No, that is not a teaser. After watching a 2-minute demonstration of Oracle’s Policy Automation at Oracle OpenWorld 2015, it is clear that the potential of this tool is unlimited, and the impact on customer service is virtually unlimited. With useful applications in everything from healthcare to telecom, the […]
Digital marketing done right in the age of the consumer at OOW15
Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]
Understanding the Convergence of AdTech and MarTech
Alex Hooshmand, VP of Oracle’s Product Management in Oracle Marketing Cloud talked about how Advertising Tech (AdTech) and Marketing Tech (MarTech) are slowly converging to deliver a more consistent experience for customers. Alex was cofounder of BlueKai, which Oracle acquired in 2014. For many years there have been two customer funnels – pre-sales funnel with awareness, […]
Innovations in Digital Marketing for Personalization at OOW15
“Infinite choice is paralyzing, and exhausting to the human psyche,” said Barry Schwartz in The Paradox of Choice. This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]
Dressing up a Portal: Ross Stores Employee Engagement
Ross Stores used Oracle WebCenter Portal and Content for their intranet and wanted to drive more employee engagement. Ross Dress for Less has 1,259 stores in 33 states and is the largest off-price apparel and home fashion retailer. For their employees, they needed ways to support discrete business processes and provide access to information for […]
Signatures Filling Perficient’s #OOW15 Wall to Fight Cancer
Oracle OpenWorld 2015 is underway, and we’re doing something special this year. Oracle OpenWorld takes place during National Breast Cancer Awareness Month, and Perficient is working with the Breast Cancer Research Foundation (BCRF) to raise awareness and funding during the conference. Our team has set up a tribute wall in our booth (1809), and visitors […]