SEO

In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Perficient Digital we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets […]

How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As […]

It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape […]

We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Perficient Digital’s (and lead co-author of The Art of SEO) Eric Enge gave his take on […]

Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! (Want a quick summary of the results? See […]

In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it to get. In this episode, they continue with the theme but shift their focus from shares to links. It can be hard to predict what content really takes off and drives […]

On November 10, 2015, about 100 Boston-area marketers, SEOs, and other professionals gathered at a Newton MA restaurant to hear Perficient Digital’s Eric Enge present his insights on “The Future of Digital Marketing and SEO.” The event celebrated the recent release of the third edition of the highly popular book The Art of SEO, published by […]

In this study, we set out to see just how well some of the world’s top eCommerce sites use SEO tags and robots.txt to manage their faceted navigation. The results I am reporting here today will show you how often these sites get it right, and in some cases, just how horribly wrong they get […]

In today’s episode, Mark and Eric discuss the findings of Eric’s study: Do eCommerce Sites Completely Mess Up Their SEO? It was a bit troubling to find out that many major eCommerce sites do not implement their SEO tags properly, at all. Only about 25% of the pages we looked at were using their tags correctly. […]

People who follow search are aware that for years now Google has given huge preference to Wikipedia for a large number of knowledge-seeking queries. This has actually been called into question as of late. A report published in July showed that Wikipedia had experienced a significant drop in organic search traffic sent by Google. Eric […]

The availability of the Robots.txt NoIndex directive is little known among webmasters largely because few people talk about it. Matt Cutts discussed Google’s support for this directive back in 2008. More recently, Google’s John Mueller discussed it in this Google Webmaster Hangout. In addition, Deepcrawl wrote about it on their blog. Given the unique capabilities […]

Rich Answers Are on The Rise! Google’s Rich Answers: What They Are, How They Work, How to Make Them Work for You As seen in:     UPDATE: See our latest study on rich answers in search, including new insights on featured snippets. Back in February of this year, we published a study showing how […]