SEO

Just discovered here at Perficient Digital: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube […]

Hi there boys and girls! It’s a beautiful day in the Perficient Digital neighborhood. You know, postman Mr. McFeely understands that delivering web pages quickly is very important. So I asked my special friends, Mark and Eric, to tell you why you need speedy delivery on the web. Don’t miss a single episode of Here’s Why. Click the […]

Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put […]

These are the voyages of the starship Enterprise SEO. It’s continuing mission: to explore strange new algorithm changes, to seek out new ranking opportunities, to boldly go where no SEO has gone before! If you’re involved with SEO at a large company, you face a unique set of challenges. In this video from our Here’s Why […]

Has our beloved (or more often, feared) Penguin come in from the cold? On September 23, 2016, after an over-two-year wait, Google finally released the much-anticipated Penguin 4.0 update. They had promised that this update would be different from all previous updates, and it’s looking like that promise was kept. Not only that, but 4.0 […]

You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this […]

At Perficient Digital, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post, you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions […]

It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just two things you’ll be way ahead of the competition already. Click the video below to find out what those are! Don’t miss a single episode of Here’s Why. Click the subscribe button […]

“Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receive a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew […]

If you want to gain a sustainable competitive advantage in your marketplace, you’ve got to build authority and back it up with trustworthy yet interesting content. Want to know why? Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes […]

Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their […]