SEO

One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. Related: Learn how search engines work. What Is Keyword Cannibalization? Keyword cannibalization occurs when a site has more than one page […]

Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put […]

Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. [Tweet “Metadata can influence both rankings and CTR on search pages. Learn more at”] Many website publishers aren’t aware of these important pieces of code on their […]

Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]

So an SEO walks into a store to buy a pair of pants… Hey, that’s not just any SEO, that’s lead author of The Art of SEO Eric Enge! And that pants salesman looks suspiciously like Perficient Digital Senior Consultant Brian Weiss! Anyway, Eric just wants a simple pair of pants, but Brian gives him […]

Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and […]

It’s not always clear what the best route is for structuring a website for SEO. For example, you might be faced with a need to restructure the content on an existing site, or you might have new content or a new business strategy and you’re wondering: Should I create a new domain, a subdomain, a […]

The era of machine learning is upon us. It’s far more prevalent than you may be aware. See those movies that Netflix recommends you consider watching? That’s being decided by a machine learning algorithm. Did you notice when your search engine recognized that a face was present in a picture? Machine learning again. Love interacting […]

Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets […]

The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t […]

In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can […]

Just discovered here at Perficient Digital: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube […]