SEO

Acme Grommets is in trouble and the CEO is not happy. They’re a huge company, but they didn’t take the time to build an enterprise-level SEO strategy, and now their sales are tanking! Find out what happened in the video. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]

SEOs shall not live by Google announcements alone…but they sure can be interesting! In today’s post, I’m going to share data from the team here at Perficient Digital, plus my comments on each. Long ago Google almost never talked to us in the SEO world at all. The big change occurred with the advent of […]

Accelerated Mobile Pages (AMP) is an open-source project that allows website publishers to make their web pages faster, and as a result, create a better user experience. However, the way that AMP was launched, and the time it’s taken to build it out has led to many misconceptions about whom AMP is a good fit […]

What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to […]

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this final of four video excerpts from that conversation, Eric asks Gary about a “user happiness score” mentioned by another Google engineer in […]

Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Quality matters, so Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Perficient […]

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the third of four video excerpts from that conversation we’ll be publishing, Eric asks Gary to clarify recent statements he made about […]

Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital […]

At Pubcon 2017 in Las Vegas, Perficient Digital’s Eric Enge sat down with Google Webmaster Trends Analyst Gary Illyes for an in-depth keynote conversation about recent developments in search and SEO. In this, the second of four video excerpts from that conversation we’ll be publishing, Eric asks Gary about the importance of links for ranking, […]

Metrics can tell us more than just how we’re performing—good data can also provide background for proactive site improvement. There are already dozens of guides written on SEO metrics, so rather than rehash the basics, let’s focus on three important metrics that you won’t find in most SEO KPI reports: 1. Percentage of Traffic from […]

It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Perficient Digital, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at […]

Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank. The […]