SEO

More and more SEOs and webmasters are aware that in a mobile-centric world speed is of the essence. But how can you know what users actually experience when they come to one of your pages? In this episode of our popular Here’s Why digital marketing video series, Eric Enge tells us about the Google Chrome […]

“No matter what, faster is better and less is more.”- Daniel An, Google Global Product Lead, Mobile Web You heard it here first: 2019 is going to be the year of page speed. Google’s been signalling its goal of accelerating web experiences for years, but in 2019, we think it’s going to get really real […]

Can the speed at which your pages load really make a difference for your site? In this episode of our popular Here’s Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it. Don’t […]

Is Mark actually going to attempt a trust fall again? Will Eric catch him this time? You’ll have to watch to find out! In the meantime, let’s talk about why trust is essential to your SEO. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains the importance of building […]

Google seems to be showing interest in the authors of web content once again. Does that mean it’s now an SEO ranking factor? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explores the evidence and gives you the real reasons it matters who authors your content.  Don’t miss […]

The less content you have on a page, the more important the meta description becomes.

The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of our popular Here’s Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO.  Don’t miss a single episode of Here’s Why. […]

Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts.  Don’t miss a single […]

We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >

Mark can’t decide which yogurt is best, so he’s testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here’s Why digital marketing video series, Eric Enge reveals the results of his […]

The concept of author authority (or “author rank”) in Google Search has a long and somewhat muddy history. To many of us, it makes sense that Google would value the “EAT” (Expertise, Authoritativeness, and Trustworthiness) of content creators in its quest to judge the quality of content. After all, wouldn’t you rather get medical advice […]

If you are responsible for evangelizing SEO within your organization and educating colleagues on why organic search matters, this post is meant for you. It’s challenging to stay on top of the constant changes in the world of organic search. It can be equally challenging to explain SEO up, down and across the ladder so […]