Digital Marketing

Google Data Studio is a new tool within the suite of Google’s digital solutions which users can leverage to build fully customized digital reporting. It is now available to all users, with a limit of 5 dashboards at the free level. However, users of Data Studio 360, which is the premium offering, may create up […]

Our Here’s Why video series is 100 episodes old! Celebrate with us in this “just for fun” episode where we recap some of the funniest, zaniest, and weirdest moments from our first 100 episodes. We’ve also included some never before shared tips from Eric on content marketing. And check out episode 101 (due out 16 […]

Conversion tracking and measurement for online advertising has evolved significantly over the years, with tools for measuring and attributing conversion data within individual channels, across channels, and more recently, across devices. But how do advertisers with an online advertising presence and a reliance on physical store sales accurately measure the impact of their digital investments? According […]

Short form content is best! You can crank out more content more consistently and keep your audience engaged. Long form content is best! You can develop your topics more deeply and build more search authority. Which is the right way to go? Cue the Wizard’s favorite straw man: “Some people go both ways!” Let’s look […]

Just discovered here at Perficient Digital: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube […]

Hi there boys and girls! It’s a beautiful day in the Perficient Digital neighborhood. You know, postman Mr. McFeely understands that delivering web pages quickly is very important. So I asked my special friends, Mark and Eric, to tell you why you need speedy delivery on the web. Don’t miss a single episode of Here’s Why. Click the […]

Time to throw away the old calendars, and time once again to review the most popular content from Perficient Digital Authors in 2016. I’ve grouped the content into several categories; click each one to jump to that section. Thanks for all your reading, sharing, and support this year. We can’t wait for you to see […]

Pixels and rems and ems and percents, oh my. While there are several different methods for coding with font sizes, it all depends on what’s right for your particular project. First Things First Let’s take a closer look at every option: Pixels: font-size: 16px shows as 16 pixels in the browser. Rem: font-size: 1rem shows […]

Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put […]

Which is better for content marketing: long-form content or short-form content? Many assume that longer content must be better for SEO and is always better quality content, but is that the case? In this episode of Here’s Why, Perficient Digital’s Mark and Eric explain why content length isn’t really the most important consideration for content […]

When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get […]

These are the voyages of the starship Enterprise SEO. It’s continuing mission: to explore strange new algorithm changes, to seek out new ranking opportunities, to boldly go where no SEO has gone before! If you’re involved with SEO at a large company, you face a unique set of challenges. In this video from our Here’s Why […]