Digital Marketing

Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]

Out of more than one billion social media profiles worldwide in 2011, 50% of people follow brands on social media websites and 36% of social users post brand-related content. Of all the posts around brands, 95% of those posts go unanswered. For this reason, it’s important to know what your customers are saying about your […]

Digital media buyers spend an inordinate amount of time online. Just as a plant manager takes a daily jaunt around his factory, so too do those whose products are sidekicks and leaderboards and whose plants are the sites on which these ads appear. Sometimes we like what we see, and even come away with inspiration […]

Webmaster Tools has been a feature that hasn’t seen too much evolution or growth in recent years, until now. In this interview, Bing’s Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience […]

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords […]

Adobe CQ5 Web Content Management skills are in high demand. The jump from CQ4 to CQ5 brought a considerable improvement in the product, wrapped with an elitist bow – aiming to enchant not only techie geeks, but marketers as well. Since then, Day overhauled its upper management echelons, kept up an aggressive research and product […]

LinkedIn is one of the main resource businesses and professionals use as a tool for social networking.  According to LinkedIn Press Center, the network has approximately 161 million members in over 200 countries and territories. According to Business Insider, 6.5 million encrypted LinedIn passwords have been leaked and dumped into a Russian hacker forum. Compare […]

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The […]

Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: Key Points […]

With Google’s introduction of its spam-fighting algorithm, Google Penguin, many websites have suffered from both short and long-term positional drops in search result pages and hence traffic. As Rand Fishkin states on his edition of Whiteboard+, Google Penguin is focused on punishing devalued links from manipulative link profiles, rather than trying to improve the quality of […]

Key Points In 2011 Google had billions of ads that were submitted. Of these, roughly 130 million ads and 800,000 advertiser accounts were disapproved/suspended for violations of policy. Some of the spam problem is handled algorithmically while some is assisted with manual review. The system is constantly under work and revision. One of the biggest […]

Enlighten was acquired by Perficient Digital in December 2015 Our Marketing Intelligence group here at Enlighten (now Perficient Digital) uses a range of social media monitoring and analytic tools—both paid and free—to help our clients assess how their social media campaigns are performing. If you don’t think you’re quite ready for professional help, there are […]