Digital Marketing

Chad Johnson, our Google Practice Manager at Perficient, has received the newly available Google Search Appliance Qualified Deployment Specialist (GSA) certification, and we’re happy to applaud him on the accomplishment. As a national systems integrator and certified Google Enterprise Partner, Chad and his team consult clients of all types and sizes with their enterprise search […]

Every business understands that nowadays social media needs to be part of every marketing strategy. But once a profile page is published some businesses do not have a plan to keep their social activity fresh, current and engaging. If your social pages have not been updated since last month, or even worse, last year, this […]

I met a designer at my cousin’s engagement party last weekend, and he asked me the following question: “I have a client that has a blog, an optimized website, and a good social media presence, but this client wants more site visitors and I’m not sure what else to suggest. Do you have any ideas?” […]

I was recently asked to solve an AdWords situation where a business has multiple internal stakeholders who own separate budgets and although each stakeholder owns their own account, some of them share the same relevant keywords.  There were multiple instances of stakeholders competing against one another in the search engine results pages (SERPs) for visibility […]

Last Thursday, I had the privilege of speaking at Ad Tech New York –despite the nor’easter pummeling the city, the attendees bundled up and rallied for a great event. I participated in a session titled, “Effective Targeting: New Ways to Find and Reach the Perfect Consumer.” On the panel with me were Dimitri Maex from […]

UPDATE July 2016: As of October 2014, Google has no plans to update Toolbar PageRank any longer. UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: “PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> […]

Eric Enge: Hi, I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR, and also the author of “YouTube and Video Marketing an Hour a Day.” Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we’re going to get down and […]

The test period for Facebook Offers came to a close, and Facebook announced that Pages (with more than 400 Likes) can now seed discounts and promotions to their fans for a minimal fee. While Facebook Offers are no longer free for brand pages, there are a few new features for brands to utilize, including use […]

When I stumbled across the article blatantly titled, “How to Avoid Hiring a Bad SEM Vendor” on SearchEngineWatch.com, it made me want to forward it to every marketing manager/small business owner who exists. The reason I want to do this: because the article is honest. And it would be helpful to anyone who has the […]

In early September, LinkedIn introduced a new version of company pages to a select few companies including Dell, Philips, Citi and HP. Just last week, LinkedIn rolled-out the new design to more than two million company pages featuring a more visual, streamlined design. There are a few clear differences between the old and new page […]

When “content marketing” is mentioned, Brian Clark’s name is never far behind. The creator of the immensely popular site Copyblogger, Brian has helped countless thousands learn how to create content that builds their businesses. Eric Enge had the opportunity to ask Brian to share what he would want those just starting out in content marketing […]

Senior Agency Manager Tracy Toepfer and I recently returned from the first annual 3% Conference in San Francisco, recognizing and discussing female creative leads in advertising. Travelling over two days and close to 6,000 miles, we learned that Perficient Digital is something of an anomaly; women make up 50% of our Experience Design (creative) leads, proving that […]