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Digital Marketing

Keeping an Active Social Presence

Every business understands that nowadays social media needs to be part of every marketing strategy. But once a profile page is published some businesses do not have a plan to keep their social activity fresh, current and engaging. If your social pages have not been updated since last month, or even worse, last year, this post is for you! Here are some ideas to keep an active social presence.

Multiply the Use of Valuable Pieces of Content
Take a case study for example. Not only can you write thought leadership material that showcases your businesses strengths but also maximize the information by creating a webinar about this case study, writing a blog post about the webinar, taking a picture during the webinar, recording the webinar, and sharing the slides. Strategies like these multiply one piece of content, and provide six sharing materials (case study link, webinar event link, webinar blog post link, webinar photo, webinar recording, and slides link).
Share Engaging Material that is Not Branded
Although sharing company news, events and articles is great for a business, sharing non-branded material that your followers will appreciate is great for improving engagement. This type of material adds variety to the information your company offers, and it shows potential and current customers that your page is not only sales focused. Now, how do you find this information? Here are some ideas:

  • Setup Google Alerts for phrases related to your industry, products, and services. These alerts will help you monitor the web when the phrase you set appears on the news, blog posts, videos, etc. This is a great way of finding material worth sharing, and to monitor what people are saying about your company.
  • Go to YouTube, Bing, Google, Reddit, Pinterest, etc. and simply search for keywords related to your business and browse the results, you might find information worth sharing.

Empower Your People
Create contests that incentivize employees and customers to create blog posts, videos, pictures, etc. that will help you engage with followers and will provide you with social material. Once you get great quality content, don’t post it all at once! Develop a posting schedule.
Sometimes the easiest way to get inspired is to listen to your customers, colleagues, fans, and followers. All of these are great ways to understand what information your followers are looking for.

  • Review blog post and article’s comments.
  • Monitor followers/fans posts and questions.
  • Check the search queries people used to reach your site.


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Valeria Brotherton

As an XD Sr. Business Consultant at Perficient, Valeria specializes in Digital Marketing, including Search Engine Optimization (SEO), Pay-per-click (PPC), Social Media, Analytics Reporting, and Content Strategy. Originally from Costa Rica, Valeria holds a bachelor’s degree from the University of Florida in Finance, a master’s degree from Georgia State University in Marketing, and a Google AdWords and Microsoft AdCenter Certification. Outside the office, she enjoys event planning, blogging, travelling, dancing, and spending time with her family, friends, and Mila (her puppy).

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