Digital Marketing

Written by Alex Moss E-commerce & Content Management For years most companies looking to introduce or revamp a web presence have had to answer a fundamental question about that presence: “Do we want a content site or do we want an e-commerce site?” But what if they want the best of both worlds? Sure there […]

In our world, where the fast pace of business means innovation is constantly being forced, the idea of foundation is very commonly overlooked. The building blocks for success, which are often found in common sense or best practices, are pushed aside for entrancing, new ideologies. And while these ideologies may improve the human condition, they […]

Written by Jay Ratkowski Despite the implications of the title, I’m actually a fan of display ads.  I realize that most people ignore them, clickthrough rates are atrocious, response rates are equally bad, and as many as half of all display impressions either unseen or viewed by bots.  That’s a lot stacked against web banners, but […]

Just when we starting to feel confident about the future of search, Google turns up the heat with Hummingbird, a brand new search algorithm affecting about 90% of all search queries, which once again, changes the way data is presented. Now, before I get into the key takeaways on how to improve your chances of […]

It’s no secret that cable television is fighting a tough battle right now. It used to be that you needed a cable coming out of your wall if you wanted your MTV. We’ve come a long way, baby. You have your choice of platform: TV, phone or tablet, so you no longer need to be […]

  I’ll admit, I am not a resident of Detroit nor do I work in the city. I venture into the city of Detroit for the things that bring most metro-Detroiters to The Motor City: music, food, sporting events, and occasionally to be regaled with a tall tale on a crushed green velvet chair at Café […]

As the in-house SEO expert, I’m frequently asked about setting up company blogs. “Should we be blogging?” “What should we include in our blog?” “How often should we post to the blog?” “Does it help with SEO?” And my answer is always “It depends on what you want the blog to do for you.” As […]

II had a conversation with a product manager for a product labeled Complex Event Processing (CEP) but when I looked at the actual product implementation I asked why the product was labeled CEP versus Event Stream Processing (ESP). The product uses continuous queries and does not support Event Condition Action (ECA) rules. They responded that […]

Once you’ve created a paid search account for your ecommerce website, you might be thinking “OK, done with that project. I’ll just let that run and move on to the next thing.” However, simply creating an account and letting it run is not going to be the most efficient and effective tactic to bringing in […]

Your weekly social media news in byte size pieces. iOS7 is Stunning The biggest news for me this week was the launch of iOS7. It’s beautiful, addicting and has left my phone with lots to discover including  a major upgrade to the Facebook app. The new app is more intuitive for Apple users.  All of  the navigation […]

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google’s search rankings. This study has attempted to measure “causation”, not “correlation” – i.e. to see if we could prove some impact on rankings from Google+ shares. This […]

Your weekly social media news in byte size pieces… The Bird is Leaving Its Nest The little blue bird that was born in March of 2006 is finally ready to fly. Twitter has filed for its IPO. With the company being valued at over $10 billion, this is one of the most anticipated public offerings […]