Digital Marketing

People are impatient. They expect a lot of effort to be performed on their behalf, but without seeing that effort they can’t appreciate it, yet they want it all the same. According to recent research, making users wait may create the expectation that what they receive has greater value, and that more effort went into preparing it. For content marketing […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]

It’s been a great year for Perficient Digital content! Our articles and videos were read and shared by far more people than ever before. Below are several lists that will connect you with our most popular content for 2014: Top 10 Most Viewed Posts on the Perficient Digital Blog Top 10 Most Shared Posts on […]

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]

In this episode of Here’s Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under the umbrella of digital marketing and should not be kept in separate silos. But too often, in larger organizations in particular, they each work by their own agenda. In this four minute […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives […]

In this episode of Here’s Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it […]

Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability […]

Written by Paul Plakut This is installment three of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of FXM or Federated Experience Manager; a powerful way to extend Sitecore 8’s toolset […]

Leading companies are examining the ways that they engage consumers through emerging digital channels.  Analysis of engagement data is imperative to truly understand the people they are targeting.  Building brand loyalty and fostering repeat sales hinge upon the creation and maintenance of meaningful relationships between consumers and the companies that serve them. New technologies have […]

BONUS! Watch our Live Virtual Keynote Online Event on “All Things Mobile” withGoogle’s Gary Illyes and Eric Enge. Google’s Gary Illyes recently was gracious enough to answer questions about the new “Mobile-Friendly” ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on […]