Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]
Here’s Why Videos
Why Google Plans to Give Non-AMP Pages the Same Treatment as AMP Pages – Here’s Why #234
Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]
Here’s Why AMP Linker is Making Analytics for AMP Better – Here’s Why #233
Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]
A Lot of SEOs Get Content Wrong – Here’s Why #232
Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]
You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231
Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates. Don’t […]
Why Voice Apps Can Drive Your Business – Here’s Why #230
“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business. Don’t miss a single episode of Here’s Why. Click the […]
Why Personalization Can Unlock Customer Loyalty and Bottom-Line Results – Here’s Why #229
Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy. […]
Why You Need to Stop Writing Content Only for High-Volume Keywords – Here’s Why #228
SEO professionals always make sure that the websites they work on have created pages for all the high-volume keywords. But is it good enough? In this episode of the popular Here’s Why digital marketing video series, Eric explains why you need to stop writing content only for high-volume keywords. Don’t miss a single episode […]
Why You Should Learn about AMP’s New Features – Here’s Why #227
Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them. Don’t miss a single episode […]
Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226
Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]
Why You Need a Content Mindset – Here’s Why #225
As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset. Don’t miss a single episode of Here’s […]
Why User Journeys Are Part of SEO – Here’s Why #224
User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages. Don’t miss a single episode of Here’s Why. Click the subscribe […]