Many SEOs strongly believe that you never want to expose your search pages to indexation. Is that a myth? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich reveal that there are cases where exposing a targeted group of search pages for indexation makes a lot of sense […]
Here’s Why Videos
Why GPT-3 Is an Important Development in AI – Here’s Why #258
Many topics around Artificial Intelligence have been discussed for quite some time. What if there was an AI machine that could help us write content, summarize content, or draft emails? Wouldn’t you want to use it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge talks about GPT-3, one of the […]
Why Success of Your Search Program Depends on Adding the Most Value – Here’s Why #257
Google is a happiness engine. Websites that satisfy users and add the most value rank higher than their competition. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals three tips that will help satisfy your website visitors and generate a successful search program for your business. Don’t miss a single […]
Google vs. YouTube: Why Your Video Strategy Should Differ Between the Two – Here’s Why #256
Many businesses have included video marketing in their strategy as video plays an incredibly important role in Google search results. How can your videos get high visibility and the traffic that comes with it? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his latest study on how videos […]
Why YouTube Is the Best Platform for Publishing Videos – Here’s Why #255
At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]
Why During a Site Migration Is the Perfect Time to Do CRO Work – Here’s Why #254
Most of the time, when performing a site migration, one of the goals is to not lose any website traffic. One thing many don’t realize is that during a site migration is actually the best time do conversion rate optimization to increase traffic. In this episode of the award-winning Here’s Why digital marketing video series, Alex […]
Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253
After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. But why and what should we do? In this episode of the award-winning Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. […]
Why It’s Important to Understand the Google Passages Update – Here’s Why #252
On Thursday October 14th, Google announced a new aspect of Google search, which the company refers to as passages. This update caused some confusion around whether it is a ranking or an indexing change. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Mats Tolander explain the announcements and what digital […]
Why Mapping User Needs is Critical to SEO – Here’s Why #251
Google has been constantly making algorithm updates in the past couple years. Why? Has their focus shifted? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. Don’t miss a single episode of Here’s Why. […]
Why You Need to Make a Plan for Your 2020 Holiday Shopping Season – Here’s Why #250
The COVID-19 pandemic has changed consumer behaviors in numerous ways. As the 2020 holiday season is fast approaching, we surveyed over 150 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge […]
Why Integrated Marketing Campaigns Crush Single Channel Efforts – Here’s Why #249
Integrated marketing campaigns can be challenging to execute, however, when they are done well, these synergies can lead to marketing success. In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains why and how integrated marketing campaigns can be superior to single-channel efforts. Don’t miss a single episode of Here’s Why. Click […]
Why Links Still Matter in 2020 – Here’s Why #248
It has been known that links are a part of Google’s ranking factors. Is this still true in 2020? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains the impact of links on ranking and walks through some insights from his latest links study. Don’t miss a single episode of […]