Here’s Why Videos

When you hear the word “audit” do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We’re not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a world of hurt. […]

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Perficient Digital’s Senior Director of Technical SEO, […]

Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video. Don’t miss a single […]

Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s social media […]

What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of […]

Chatbots may revolutionize the way customers interact online with your business. What are they, what can they do, and why do they matter? In this episode of our Here’s Why digital marketing video series, Mark and Eric explain what chatbots do and the impact they might have on digital marketing in the days to come. Don’t […]

Does a mobile-first world really mean the death of the browser? Are screens as we’ve known them a thing of the past? Are the days of online information residing at fixed URLs connected by links coming to a close? In this episode of the Here’s Why digital marketing video series, Mark and Eric explain why […]

Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and […]

It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer […]

We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. […]

When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified […]