Here’s Why Videos

Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why uniqueness is […]

A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen […]

You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains the primary characteristics of highly useful content […]

Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Quality matters, so Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Perficient […]

Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital […]

It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Perficient Digital, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at […]

Smart speakers and digital personal assistants offer users whole new ways to get information and conduct business. Is your business ready for this disruptive new world of marketing? In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains how digital personal assistants will change how people search, and […]

If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas […]

SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right […]

Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t […]

YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he […]

Will Eric be able to guess under which of the three cups Mark has hidden the ball? More importantly for you as a content marketer, why does Mark believe the most effective content can be characterized by just three marks? In this episode of our popular Here’s Why digital marketing video series, Mark explains his […]