Content Marketing

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

When building a new site using BrainJocks SCORE, are you paying attention to the styling of the Experience Editor view?

Some project team members may consider this a waste of time, especially for projects that are low on budget and/or need to be finished very quickly. But neglecting Experience Editor has meaningful consequences – and your Content Administrators will be the ones who suffer. A frustrating authoring and editing experience can make it impossible to leverage the full power of even the best website.

Our ultimate goal with BrainJocks’ projects is to style Experience Editor to look as close to the front end of the site as possible, optimizing the admin experience. I’ll explain two types of Experience Editor styling that we address when we build websites.

In this article, I am going to show you how to use Grunt and Grunt plugins to compile Sass into CSS, minify CSS, add CSS source maps, merge JavaScript files, minify the JS, and add JavaScript source maps. We will be using Bower to add vendor JavaScript libraries to our project.  Before I show you […]

What is Anchor Content and why is it now essential for effective content marketing? Eric Enge explains in this episode. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published. Subscribe to Here’s Why Resources mentioned: Buzzsumo/Moz joint study on […]

Originally published September 2014. Extensively updated May 2016 “If ya liked it then you shoulda put a ring on it” sings Beyonce. She’s saying, if you really want someone, be willing to have your name associated with them. I won’t sing to you (believe me, you should be thankful), but I am going to tell you: if […]

Tomorrow, 3/30, there is a webinar that promises to educate you on the 42 most important features of Drupal 8 in 42 minutes. If correct, this is a very efficient way to get the highlights from a major release. I appreciate that type of velocity. For those of you not familiar with Acquia, it is a commercial […]

If you’re a seasoned Sitecore developer, feel free to skip this post. If your company just bought SCORE and you’re looking for information on how to build things “the SCORE way,” you found it. I want to get into some theory, some nomenclature and the mindset of a SCORE developer.   What it means to […]

Let’s face it. It’s getting harder and harder to get the attention for your content. People have a lot of choices, limited time, and they’re tired and weary of the same old same old. But there’s good news: It is still possible to produce content that earns and keeps the attention of your key audience. […]

Effective Social Media Flows from Strong Brand & Content Sources I speak on social media marketing at a lot of major conferences. Most of my audience and the people I meet at these gatherings are responsible for running the social media for their companies, large or small. As they talk with me, I hear a […]

These days it’s not enough to be just a brand. You’ve got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors. In this episode of Here’s Why, Mark and Eric will discuss not only what makes a 10X brand, but what […]

While Sitecore continues to extend Content Editor functionality to the Experience Editor, Content Editor remains the interface of choice for developers and power users. Its performance can significantly impact the productivity of any development team. With the fairly simple adjustments I outline here, you can optimize Sitecore Content Editor performance and usability. Tweaking the Tree […]

When watching the Summer Olympics, the track and field athletes are astounding to watch, especially the 110 or 100-meter hurdles. How is it possible to run at such speeds, successfully clear each hurdle, and cross the finish line in record time? You may feel the same when it comes to digital transformation. Making an organizational […]