Content Marketing

We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. […]

Short form content is best! You can crank out more content more consistently and keep your audience engaged. Long form content is best! You can develop your topics more deeply and build more search authority. Which is the right way to go? Cue the Wizard’s favorite straw man: “Some people go both ways!” Let’s look […]

Which is better for content marketing: long-form content or short-form content? Many assume that longer content must be better for SEO and is always better quality content, but is that the case? In this episode of Here’s Why, Perficient Digital’s Mark and Eric explain why content length isn’t really the most important consideration for content […]

When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get […]

When it comes to spicy food, more isn’t always better. The same may apply to your content marketing efforts. Find out why you should prioritize content quality over quantity in most cases. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you want to gain a sustainable competitive advantage in your marketplace, you’ve got to build authority and back it up with trustworthy yet interesting content. Want to know why? Here’s why! Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video […]

If you want to bulk manipulate by moving content from one language to another, SCORE comes with a language manipulation feature that can help. On the flip side, if you want to remove languages from your system, you can use PowerShell to automate this. Imagine that our site is currently in English with an en […]

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Don’t miss a single episode of Here’s Why. Click the subscribe […]

When building Sitecore-powered websites, it’s easy to forget about the content authoring experience. We live in this system and we’re used to its quirks, so we’re not often reminded that others–like our content teams–don’t share the same level of familiarity and comfort. We also can forget that making Sitecore friendlier for our content team is critical to […]

When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, Eric Enge explains to Mark Traphagen why those two things should be included in […]

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

When building a new site using BrainJocks SCORE, are you paying attention to the styling of the Experience Editor view?

Some project team members may consider this a waste of time, especially for projects that are low on budget and/or need to be finished very quickly. But neglecting Experience Editor has meaningful consequences – and your Content Administrators will be the ones who suffer. A frustrating authoring and editing experience can make it impossible to leverage the full power of even the best website.

Our ultimate goal with BrainJocks’ projects is to style Experience Editor to look as close to the front end of the site as possible, optimizing the admin experience. I’ll explain two types of Experience Editor styling that we address when we build websites.