Content Marketing

Does this email look familiar? Dear <insert marketing team member title and name>, Your website has 1,000 pages with the same page title and 2,000 pages with missing or duplicate meta descriptions. This is damaging your SEO. Please see our free, no-obligation SEO audit attached. Receiving an email like that can really suck the breath […]

We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of […]

Use these 4 simple steps and you will no longer lose your content or field values in the Rich Text Editor when using a Sheer UI dialog.

Ahh, the Analytics Direct Traffic channel. We call it the “Junk Drawer of  Site Traffic.” It’s the channel label that Google assigns not only to truly Direct-access traffic, but also to all other traffic it can’t identify. Since every visit has to be accounted for, Direct Traffic is the default catchall for unattributable visits. Digital […]

Recently on a few of my projects, we’ve been discussing how to further enhance the content authoring experience for users.

Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why developing a proper style is key to making sure […]

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Why is Mark running with scissors? Well, you never know when they might come in handy! Same thing with your content that never went viral; it too may be “handier” than you think. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why authoritative, quality content can become very […]

A critical portion of understanding Site Clusters is wrapping your head around Shared and Final layout, and understanding their impact on your assembly.

Google the phrase “content writing,” and your search results will be full of agencies proclaiming they are the best at writing <<insert buzzword>> content for any industry. But how do you know which agency is best for your healthcare organization? How do you find experts who will make your content work for you? After working […]

What should be your top priority as a digital marketer? Eric Enge says it should be increasing your reach and influence. Why that over sales, or traffic, or engagement? Find out in this episode of our Here’s Why digital marketing series. Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of […]