Data + Intelligence

There’s no question that financial institutions need cutting-edge technology to support growth. However, there is also no question that technology is not their core business. Therefore, it makes sense for them to partner – or even acquire – financial technology companies, which brings us to the topic of unicorns. What do unicorns have to do […]

How effective is your digital marketing? It’s the multi-million-dollar question over which CMOs and Digital Marketing Managers lose sleep. Vanity metrics have typically been the first line of defense to justify marketing efforts to the C-Suite.  You’re familiar with these – things like number of page views, blog comments, impressions, downloads and click-through rates. But […]

I recently received a letter from American Express, warning me about a data breach that occurred with a third-party service provider several years ago. Although the letter doesn’t name the company who suffered the breach, it does mention that I’ve done business with them. The letter goes on to say American Express will continue to […]

There is no doubt that cloud computing has been the buzzword for several years and will continue to dominate the IT and business world for quite a long time. In the cloud computing world, the computation resources, storage, algorithm, application and big data analytics are centralized and their service is provided to the consumer just […]

Have you (or one of your clients) ever wanted to limit the default Personalization Rules in Sitecore 8? If so, you’ve just found the right step-by-step instructions. Wondering where to start? Considering writing some custom code that intercepts a pipeline? Nope. Guess again! You can actually do it with out-of-the-box features in Sitecore 8. 8 […]

Today, in the age of digital disruption, every firm needs to understand the changing behavior of their customers, the competition and the company itself to make strategic decisions and be able to outline tactical plans related to product performance, pricing strategies, promotion, and markets the firm needs to focus on or exit from.  The marketing […]

Smart machines, which encompasses a group of cognitive computing technologies such as advanced machine learning, natural language processing, and prescriptive analytics to make decisions and solve problems without human intervention, have been receiving more attention in recent years due to the rise and success of solutions like IBM’s Watson. A smart application learns and adapts […]

Forrester sees three tectonic shifts in B2B Tech CX measurement Level of focus: Look at traditional account level or other views The amount of feedback: Are we effecting the feedback by the number of surveys Channels and channel partners: where does it fit in our business and the CX experience Question: From account level measurement […]

Last weekend there was a meetup in Hangzhou for the Spark community, and about 100 Spark users or committers attended. It was great to meet so many Spark developers, users and data scientists and to learn about recent Spark community update issues, road maps and real use cases. The event organizer delivered the first presentation […]

Kscope16, ODTUG’s user conference known for providing a rich opportunity for networking and education on Oracle technologies, is quickly approaching and we’re excited to connect with you at the event. Perficient is proud to be a silver sponsor of Kscope16, which is being held June 26-30 in Chicago. Visit us at booth #211 to meet […]

Welcome to “Big Data and You (the enterprise IT leader),” the Enterprise Content Intelligence group’s demystification of the “Big Data” . A critical piece of any DevOps or DataOps initiative is the processes, technology, and coordination which support it.  The Agile methodology, along with certain tools, can integrate various technical teams, along with business processes […]

In my last post I detailed the features of Oracle Data Visualization Desktop, which is an added feature that comes with the Data Visualization Cloud Service, Business Intelligence Cloud Service and is part of the Data Visualization add-on to OBIEE 12c.  Even if you don’t have a production license, an evaluation copy can be found on […]