Analytics

You can’t manage what you don’t measure. But how do you know what your analytics should measure? In this episode of our popular Here’s Why digital marketing video series, Eric Enge gives you four fundamental principles that should define your approach to analytics.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to […]

For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen takes you on a whirlwind tour […]

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]

“I’m always aware of who my core audiences are and I serve that niche.” Edward Burns, actor The way we speak of our websites makes it easy to objectify them – “Our website had 83,657 pageviews yesterday from 18,235 sessions. The site also had a 16.4 percent bounce rate.” Working from this point of view, […]

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

True authenticity is hard to find in today’s society. Reality tv, fake news (what would we do without Snopes.com?), and Photoshopped advertisements are everywhere. This lack of authenticity often causes people to be skeptical of almost everything they hear and read. Consumers are especially cautious when determining if a brand is genuine in its messaging. In this week’s […]

Maybe some day we’ll be able to customize TV shows on the fly to come out the way we want. A customization that we can do today, though, and one more essential to our businesses, is customizing the way our Google Analytics channels capture traffic. In this episode of our popular Here’s Why digital marketing […]

Metrics can tell us more than just how we’re performing—good data can also provide background for proactive site improvement. There are already dozens of guides written on SEO metrics, so rather than rehash the basics, let’s focus on three important metrics that you won’t find in most SEO KPI reports: 1. Percentage of Traffic from […]