Customer Experience + Design

Once the governance piece of portal design is complete, it is time to move into designing the customer portal. What you do in this part of the process is important since your end users will be the ones directly benefitting. No matter what type of community you’re trying to build, there are a few basic […]

The second of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Strategy. You can see in the diagram below that it sits right on top of the first (and most critical) dimension: Customer Insight. CX Strategy Purpose and Scope Within the context of CX, strategy encompasses the description of the […]

The first of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX strategy guide is Customer Insight. As I’ve discussed in the previous posts in the series, in life sciences, “customer” means many things: patient, physician, clinical site, clinical subject, research partner, regulatory agency, vendor, and even employee. To provide each of these […]

CMOs are under increased pressure to show tangible return for their marketing spend while delivering on an expanded customer agenda. Providing a high-quality experience across multiple channels on a consistent basis is difficult, especially with competitive noise. To keep marketing efforts moving, some leaders have turned to cloud as a technology differentiator. Cloud solutions are […]

Today’s post marks the beginning of the final section of this blog series dedicated to adapting customer experience (CX) strategy to life sciences. The previous four posts set the stage for what we’re about to do, but if you’re just finding this series now, don’t worry – this final section will still be worth your […]

You may have been on Adobe Experience Manager (AEM) for more than three years, no matter if you are an admin, developer or author, you probably got used to the legacy Classic UI interface and dialogs. Personally, I tend to use the Classic UI site admin console to view/manage content pages, because I like how […]

If you are ever faced with the requirement of replicating AEM content between systems where the content hierarchy on one of the systems does not exactly match the other system, this post is for you. Let’s take this example: Your AEM author instance has pages under “/content/site/page/” and you have a sling mapping that transforms incoming URLs: […]

Portal management is a key to delivering an effective digital experience. Studies have repeatedly demonstrated that if users are dissatisfied with their portal experiences, they go elsewhere. As a result, portal architects must not only take into consideration the look and feel of a portal, but also the governance that keeps it running like a […]

By default, AEM CSS processor will transform the CSS URL functional notation “url()” into a relative URL to the ClientLibrary, if the URL was relative to begin with, ie, it does not start with “/” This poses an issue when using the CSS fill property for SVG and providing a gradient id (read more here) The following was […]

An Introduction to the New Salesforce Service Cloud  Salesforce touts themselves as “the world’s #1 customer service platform” and they have taken another step forward in solidifying that position. The recent updates in their Summer ’17 release are aimed at accelerating Service Cloud setup and customization, productivity enhancements for agents when handling cases, and enhancements […]

If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]

Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have […]